hashtags, memes and handles, oh my!

Social Media Webinar 1

Swahili VerbRun Fast

HASHTAGS, HANDLES & MEMES

How to get your social media game ready for your big giving day

Introductions

• Sr. Product Marketing Manager @ Kimbia

• Strengths: Peer-to-Peer Campaigns, Karaoke, Coffee, Coffee and Coffee

• Superpower wish: Starbucks with a snap of my fingers

• Nonprofit tech nerd: Implementing, Participating in Writing, Marketing fundraising campaigns for 9+ years

@tshankcyclesEmail: taylor@kimbia.com

• Marketing & Events Manager @ Kimbia

• Loves: Coffee and ice cream, and especially coffee ice cream, board games and shopping

• Superpower wish: Blink and be somewhere

• Social media extraordinaire at Kimbia, prior life worked as journalist at Austin-American Statesman

@kimbiaincEmail: kelly@kimbia.com

Kelly Frost, aka “Frosty” Taylor Shanklin, aka ”T-Shank”

Why is Social Media Important?

• Raises the awareness of your giving day

• Directly connects you to your constituents

• Increases follower excitement and engagement

• Empowers supporters to their networks to grow your donor base

Did you know?…that one Give Local America 2015 giving event reported:

• The #1 referral source (outside direct links) for website traffic was Facebook

• 75% of participating nonprofits reported social media as being “highly effective” or “effective” on the giving day

• 1 in 3 donors learned of the event through social media• 40% of donors promoted the day on their social

channels

That’s the incredible power of social media!

It amplifies the voice of your organization

An Overview of Social Media Channels

There are a lot of channels out there, so it’s important to know the appropriate content for each one.

An Overview of Social Media Channels

Your Event Hashtag• A hashtag is a word or phrase preceded by # and is used to identify messages on a specific topic

• Using hashtags raises awareness, recruits followers (donors!) and engages supporters

• You can become a trending local topic!

• Don’t forget to also use the #iGiveLocal hashtag!

So which social media channels should I use for my giving day

promotion?Let’s talk about Facebook, Twitter and Instagram

FacebookFacebook plays a critical role in driving referrals.

Facebook Live is a great way to create videos

There is no word limit – but typically the shorter and more visual, the better.

Tips for Facebook Success

• Be real – your organization has a specific voice, look and feel – share your mission!• Be visual – post pictures of your

team at work in the community, your staff members and graphics• Tell a story – let people know why

you’re participating in the event and encourage them to share your posts

Sample Pre-Event Posts: Facebook

Post 1-2x a day!

Sample Event-Day Posts: Facebook

Twitter

Engage your audience in the excitement through short “tweets” telling your story.

The conversation can be contagious, ask your followers to tag you and promote relevant hashtags.

Tips for Twitter Success

• Be direct – Make your ask 140 characters, be brief and get to the point• Share stories – Tweet your blog

posts, video, infographics and images to engage followers• Retweet – Share posts to curate

great content and boost awareness. Follow @iGiveLocal and add your own message to our tweets!

Sample Pre-Event Posts: Twitter

Post 1-5x a day!

Sample Event-Day Posts: Twitter

InstagramInstagram’s core focus is on high-quality images and 15-second video (does not enable embedded links).

Also has live video – but videos are not saved

Rely on hashtags (#iGiveLocal) and tagging (@iGiveLocal) to increase visibility.

Tips for Insta Success• Linking – Feature your giving day

URL in your profile and direct people to “view the link in bio” in each post

• Keep quality in mind – If your images aren’t at least 1080 px by 1080 px, they will appear grainy. Use Instagram filters to improve quality

Sample Posts: Instagram

Post 1x a day!

More Tips• Use graphics as much as possible – Colorful visuals increase engagement by 80% (Hubspot)

• Be careful not to over-share – Spread out your posts, avoid long-winded streams of content and strike a balance between your call to action and engaging with donors

Even More Tips• Use URL shorteners – Use free URL shorteners (try https://goo.gl) to make more space in your posts• Have fun! – Social is fun and

amplifies your giving day. Brainstorm with your team and get creative• Have a theme – Use your

mission as inspiration

Creative Ideas• Get the community

involved by asking them to post pictures

• Utilize your space for an in-person event

• Partner with local businesses to help with promotion

• Take advantage of current trends

Ok, But What Now?• Assign a point person – don’t have a social

media position? Get a volunteer to own this for the giving day.• Create a calendar – Schedule out as many posts

ahead of time as possible (but don’t forget to monitor!)• Timeline – Make sure your social posts coincide

with emails and other communication for cohesive messaging

Download our FREE Social Media Toolkit

• Find the important information from this webinar in our social media toolkit!

• We will be emailing it out along with the slides and recording from this webinar

Next Steps• Attend our next webinar:

Add Hashtag Power to Your Giving Day• Learn how to make the most

out of your big day through social media engagement

• Review free tools for scheduling and analytics

• Wednesday, April 5 @ 1pm CT

Questions?