actions de tetraktys à madagascar - mekong tourismtetraktys has been operating in developing...

Association de coopération pour le développement local des espaces naturels

Profitable partnerships between local communities, the private sector and the public sector

VIENTIANE - LAO PDR / 2nd - 3rd October 2008

TETRAKTYS EXPERIENCE

Raphael TROUILLER

Project manager

NGO Tétraktys


• How to stimulate local economy and improve the living conditions of the population?

• How to optimize the economical impacts that benefit the local / poor population?

• How to make local tourism projects sustainable?

• How to favour partnerships between local communities and Tour Operators?

QUESTIONS RELATED TO THE MAIN ISSUE


Providing technical assistance for local tourist development projectsImplementing strategies for territories and facilities Supporting construction of eco-campsOperational training courses (welcoming tourists, guide training, management…)Marketing and promoting local projects

Tetraktys has been operating in developing countries since 1994.

Our main activity is the sustainable tourism development.Our aim is to assist local communities in tourist, cultural and

environmental projects in order to improve their living conditions

OUR APPROACH :

THE TETRAKTYS NGO


Tétraktys creates links between Tour operators, public institutions and local associations

Making sure that the project appeals to both touristsand Tour Operators, and that residents are enoughprofessional to manage a tourist activity

Promoting sustainable tourism and setting uppartnerships with Ministries and departments oftourism, with tour operators ...

Providing information to Tour Operators on localcommunity projects

Supporting marketing activities: (promotion,marketing, communication…)


PARTNERSHIP TOOLS USED BY TETRAKTYS

ADVISORY GROUPS: executive committee uniting the local populationand authorities, Tour Operators, State representatives, etc.

ACTIONS LINKED TO TOUR OPERATORS (i.e: “NouvellesFrontières”, “Allibert Voyage”,“ Hommes et montagnes” etc.)

TRAINING COURSES: training local councillors, the local populationand local professionals on the importance of sustainable tourism, thecreation of tourism products, management and negotiation skills, and onguiding and welcoming tourists.

COMMUNICATION / PROMOTION: Networking local offers usingbrochures, websites, familiarisation tours to display the product,participation in professional exhibitions, etc.


Constitution of Advisory groupsthe ecotourism project

in the Pangalanes CanalMADAGASCAR

Creation of the executive committee (supported by Tétraktys) comprising receptive Tour Operators, local authorities, local NGOs and 3 local cooperatives.

Purpose:• Intensify relationships between local cooperatives and private and public partners,• Ensure comprehension and smooth running of programmes and agreements,• Strengthen communication between local partners.• Direct the project in a good way


Aims :To assess the contribution of tourism to the economy and development in the territoryTo implement sustainable tourism principles in the territoryTo prove the importance of civil society in the sustainable development process

With the participation of: •Executives from the Malagasy Ministry of Tourism•Executives from the local authorities of the Toamasina Province•NGOs and local communities•Organisations in charge of promoting tourism in Madagascar•Travel agencies, Tour Operators•The Chamber of Commerce and Industry

Training course: sustainable tourism training session

for local and national participants


Training courses for future professionals(guides, mountain lodge owners,managers from the association Ravaka)Training sessions certified by the NationalTourism School, and led by tourismprofessionals (linked with Tour Operators)

Training Course:

Trekking tour around Antsirabéin Madagascar

Sharing experiences: after 5 yearsworking in the tourism sector, localprofessionals present their experience toother local communities in Madagascar.


Supporting marketing activities:Creation of brochures and promotional postersTrekking tour around Antsirabé in Madagascar


PROMOTION:

Press Tour in Mali

Journalists from travel magazines were invited to discover and promote the

Tombouctou region


PROMOTION:

Familiarisation tour in Morocco

Tour Operators and travel agencies were invited to the Tadla Azilal Region: pilot

groups were welcomed in order to test the package deal and the reaction form the

local community.


PROMOTION:

Since 2005, Tétraktys has participated each year in the

French tourism exhibition « Le Monde à Paris »

This exhibition is aimed at making a connection between Tour Operators, receptive tour operators, organisations and tourists.

Each year, the MAP invites Ministries of tourism from different countries as well as Tétraktys to promote local tourism projects.


CASE STUDY:

FROM A LOCAL PROJECT (DINDEFELLO ECOTOURISM PROJECT) TO A

REGIONAL TOURISM PROGRAMME (THE TAMBACOUNDA REGION –

SENEGAL )


Supporting the construction of an eco-camp: The Dindefello eco-camp

Technical assistance to create the local cooperative


•Eco-guides training course (240 hours of training, certificate recognized by the State)

• Welcoming tourists training course

• Food hygiene training course

• Management skills training course

Training and certification:


Making sure that the project appeals to private companies

“This is an interesting partnership because unlike many relationships with NGOs the objectives are not financially based. We operate without ignoring the market, and Tétraktys helps us to have an overall view of local development and local projects”, said Samy Bailly (NF manager).

This partnership has been in operation since 2003 and Nouvelles Frontières offers tours to Eastern Senegal dropping in on the Dindefello eco-camp.

Source : Novethic

Partnership between the cooperative and a Tour Operator

The French Tour Operator Nouvelles Frontières was part of the creation of the tourism product


The Dindefello eco-camp is entirely operational and self-sufficientDirect effects and externalities:

• Each year the turnover is equivalent to 5 times the community budget• 12 jobs created in the eco-camp• Guides employed• Rural exodus limited because young people are employed• New activities developed in the village (cattle breeding, agriculture, diversification of tourism offered in the village)• Ripple effect throughout the entire village

ACTIVITY RESULTS IN THE DINDEFELLO ECO-CAMP 2000 – 2007

2000 4 878 €

2001 9 452 €

2002 15 702 €

2003 16 007 €

2004 11 586 €

2005 11 891 €

2006 10 021 €

2007 11 500 €

0 5000 10000 15000 20000turnover in Euros

Turn over per year


Receipts repartition

Community FundOperating Cost

Salary

Tourist activity in Dindefello showed a high profit that enabled the community to finance several projects:

•Social work: support to families in difficult living conditions

•Many boreholes restored

•Financial participation to buy school stationery and medicine for the health centre, or to contribute to medical evacuation for those who can’t afford it

•Support to local associations

•Financial backing to some nearby villages: Boussoura, Pèlele Kindessa

1/3 of the income from tourists goes directly into the community fund


From a local project to the creation of a regional eco-

tourist programmeBakel River Tour project

Ecotourism project in Dindefello and

Ibel

Environmental project (Koussan Nature

Reserve) and naturalist tourism project

Cultural tourism project : Festival of Minority Ethnic groups and Ecomuseum

Technical assitance to the Niokolo – Koba National Park: new tours, evaluation of

the quality of accommodation …

Assistance to the regional tourism

network

actions de tetraktys à madagascar - mekong tourismtetraktys has been operating in developing...

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