4 legs entrepreneurs

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Hazel Mihriban Karaca SRH Hochschule Heidelberg 4 LEGS ENTERPRISES BUSİNESS MODEL

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Hazel Mihriban Karaca SRH Hochschule Heidelberg

4 Legs EnterprisesBusiness Model

Business positioning and strategic logic

Vision&Missioncomplete change of dogs awareness of life

future, in which dogs profit from modern life

modifiy the role of the dog

enable a new interaction between dogs and humans

dog as a technological companion

GoalsKeeping position as a market leader

Growth of market share

Worldwide influence

Widen range of products

Optimize cost structure

ValuesPure natural materials

Fair wages and working conditions

Sustainable production

Legal formatLLC (Limited liabilty company)

Low financial risk

Low start budget

More freedom of decision

Geographic set upHeadquarters in Heidelberg, Germany Municipal rate: 400%

Production in Shanghai, ChinaStill low wagesGood infrastuctureReduced corporate tax (15%)

Strategic target system

Wide environmental factors of influence

political&legal issues: Rise of taxes for dogs can have a influence on the amount of dogs in the society

ecological issues: Decline of greens areas leads to shorter walks

macro-economical issues: competitors from other countries (with better cost structure), which offer the product for a lower price

Narrow environmental factors of influencecustomers: See the equipment as a status symbol; they care about their dogs above-average willing to pay a high price

competitors: few competitors; constitute a keen competitor

value partners: politic supporters from the green party

Stakeholder conceptUse of just already tested materials and products, which are also approved by animal rights groups

Frequent donations to animal rights groups

Engagement in animal rights groups; Prototype

Highlight advantages of the coat

10 years growth development scenarioMarket development:

New markets

Today5 years10 yearsKey accounts: Flagship storesE-businessProduct development:

Introducing new products

(leashes, neckband etc.)Coorperation with upscale brands

(Dior, Gucci, Prada, D&G etc.)

Widen the product range for ther animals

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Corporate product portfolio

Stay in the cash cow sector

Every 2-3 years new versions of coats and other gadgets

Thank you for listening!