2011.12.05 - ibm smartcloud portfolio one pager pour le club cloud des partenaires

© 2011 IBM Corporation

IBM CloudPortfolio

One PagersNovember 2011


IBMSmartCloud Foundation IBMSmartCloud Services IBMSmartCloud Solutions

Platform as a Service Technologies

Infrastructure as a Service Technologies

InfrastructurePlatform

Usage and Accounting

Availability and Performance

Managementand Administration

Security and Compliance

Application Lifecycle

Application Resources

Application Environments

Application Management

Integration












Integration

Smarter Cities

Social Business

Smarter Commerce

Business Analytics and Optimization

Business Process as a ServiceSoftware as a Service

Naming Convention


Cloud Components

CloudServices

“Consume over Internet”“Design and Build Private

Clouds or Service Provider Clouds”

Navigation Guide (Click on picture)












Integration












Integration

Smarter Cities

Social Business

Smarter Commerce



Consulting &Implementation

Services

IaaS

PaaS

BPaaSSaaS

“Design my cloud”

IaaS

PaaS

SaaS

BPaaS

CloudStrategy


Smarter Cities

Social Business

Smarter Commerce



IBMSmartCloud Solutions (1)Software and Business Process as a Service

Smarter Commerce IBM Unica Marketing Operations OnDemand IBM Unica Email Optimization IBM Unica eMessage IBM Unica MailboxIQ IBM Sterling B2B Cloud Services IBM Sterling e-Invoicing IBM Sterling Configure, Price, Quote on Cloud IBM Sterling File Transfer Service

Social Business IBM LotusLive Social Business IBM SmartCloud Social Collaboration for Government

Smarter Cities IBM Intelligent Operations Center for Cloud IBM Intelligent Transportation on Cloud

Business Analytics and Optimization IBM Coremetrics Digital Marketing Optimization Suite IBM Coremetrics Enterprise Analytics IBM Coremetrics Syndicate Tag Manager IBM SPSS Decision Mgt Platform as a Service

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IBMSmartCloud Solutions (2)Software and Business Process as a Service

Smarter Cities

Social Business

Smarter Commerce



Business Processes IBM Smart Business Expense Reporting IBM Smart Business Learning Content Services IBM Smart Business End User Support

• Self Enablement Portal• Service Desk Direct• Service Desk Ticketing

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Business Software IBM BlueworksLive


Platform services IBM SmartCloud Application Services (beta) Rational Solution for Collaborative Lifecycle Managemen

t on the IBM SmartCloud

IBM Cast Iron Express

Desktop as a Service IBM Smart Business Desktop on the IBM Cloud

Virtual Appliances on SCE including IBM Cognos Business Intelligence for IBM SmartCloud

Infrastructure Cloud Services IBM SmartCloud Enterprise IBM SmartCloud Enterprise + IBM Federal Community Cloud (US) IBM SmartCloud Resilience

• IBM SmartCloud Managed Backup

• IBM SmartCloud Archive• IBM SmartCloud

Virtualized Server Recovery

IBMSmartCloud ServicesInfrastructure and Platform as a Service

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Managed Services on SCE+ IBM SmartCloud for SAP Applications

Managed Services IBM Tivoli Live Monitoring Services IBM Tivoli Live Service Manager IBM Rational AppScan OnDemand IBM Hosted Application Security Management IBM Hosted Mobile Security Management IBM Managed Security Services


CloudStrategy

IaaS

PaaS

BPaaSSaaS

Cloud Strategy and Design

IBM Strategy and Transformation for Cloud Providers

IBM Strategy and Transformation for Cloud Adoption

IBM Cloud Enabled Business Model Accelerator

Business Solution Design

IBM Converged Communications Services – Strategy & Assessment for Cloud

WebSphere Cast Iron Discovery

WebSphere Cast Iron Health Check

Consulting and Implementation Services (1)

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CloudStrategy

IaaS

PaaS

BPaaSSaaS

Private Cloud Design

IBM Network Integration Services for Cloud Computing

IBM Networking Strategy and Optimization Services for cloud computing

Resiliency Validation for Cloud Computing

Infrastructure Design

IBM Professional Security Services

Virtualization Security Solutions

IBM Infrastructure Strategy and Design Services for Cloud Computing

IBM Data Center and Facilities Strategy Services

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Consulting and Implementation Services (2)

Platform Design

IBM Application Security Services for Cloud

IBM Application Development Services for Cloud

IBM Testing Services for Cloud

Migration Services for Cloud

IBM Workload Transformation Analysis for Cloud













Integration












Integration

Infrastructure Solutions IBM Solution Edition for Cloud Computing (System z) IBM Proventia Virtualized Server Security for Vmware IBM Systems Director

Systems and Storage IBM iDataplex IBM System x with ex5 technology IBM Power Systems with POWER7 IBM System z IBM Scale out NAS Storage Systems (SONAS 1.3) IBM BladeCenter Foundation for Cloud IBM Storwize V7000 Unified IBM XIV Storage Systems Gen 3

Private Cloud Solutions IBM Service Delivery Manager (ISDM) IBM SmartCloud Entry – IBM Starter Kit for Cloud (Power) IBM SmartCloud Entry – IBM Starter Kit for Cloud (x86 Edition) IBM zEnterprise Starter Edition for Cloud IBM SmartCloud

Provisioning (IBM Service Agility Accelerator for Cloud) IBM Tivoli Service Automation Manager IBM Tivoli Provisioning Manager (TPM) IBM Tivoli Usage and Accounting Mgr (TUAM) IBM Tivoli System Automation IBM SmartCloud Monitoring

Integrated Cloud “in a box” IBM CloudBurst (Blade Center & Power Systems)

IBMSmartCloud Foundation (1)Private and Hybrid Clouds

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Service Provider Solutions IBM Cloud Service Provider Platform (CSP2) IBM Cloud Service accelerator Program













Integration












Integration

Development and Deployment IBM Rational Load Testing IBM Rational Automation Framework v3.0 IBM Workload Deployer WebSphere Hypervisor Edition Portfolio WebSphere Virtual Enterprise WebSphere Cast Iron Cloud Integration v6.1 WebSphere DataPower Cast Iron Appliance XH40 IBM Transactional Database Pattern & IBM Data Mart Patte

rn IBM Web Application Service for Cloud

Implementation Services (Consulting) Private Cloud Computing Implementation Services IBM Smart Business Development and Test Cloud IBM Smart Business Desktop IBM Smart Business Storage Cloud

IBMSmartCloud Foundation (2)Private and Hybrid Clouds

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© 2011 IBM Corporation11

Business Processes

Business Software

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IBMSmartCloud SolutionsSoftware and Business Process as a Service


IBM Smart Business Expense Reporting

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Services and HighlightsTraveler interface - Easy to use web based interface

Administrator interface - End to end process management

Business Intelligence toolset - Integrated analytics and reporting

Predictable pay as you use pricing

Benefits

Simplify expense reportingReduce T&E costs and related spend associated with expense processingSimplify and increase transparency of expense reporting processesEnhance compliance and control with easy-to-manage business policiesIncrease competitive advantage through intelligent expense reporting

Benefits

Simplify expense reportingReduce T&E costs and related spend associated with expense processingSimplify and increase transparency of expense reporting processesEnhance compliance and control with easy-to-manage business policiesIncrease competitive advantage through intelligent expense reporting

Save more, spend less with a simple travel and expense management solution

IBM Smart Business Expense Reporting helps reducing the total related operational costs from 60 to 75 % and up to 4 % of total company spend


IBM Smart Business Learning Content Services

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Services and Highlights

Access to third party and IBM learning content librariesCloud based learning portal – single point of access to thousands of courses covering a range of topicsMultiple languagesSubscription based content packages, priced on a per-user basisCustomizable coursesEfficient training administration and reporting

Optimize training and development with our e-learning library

IBM Basic Blue leadership development program has reduced participants out-of-territory time by 39% and slashed travel time by 60%

Benefits

Rapid implementation increases the return to investment

Visibility and control of learning spend and workforce proficiency

Keep the workforce competitive in the market

Benefits

Rapid implementation increases the return to investment

Visibility and control of learning spend and workforce proficiency

Keep the workforce competitive in the market


IBM End User Support - Self Enablement Portal

Business challenge: Effective Support

Customer Example:

• Large financial services business: $4M savings over 10-month period.

• Averages 30% chat, 40% end user issues handled without help desk call.

• 75% of portal visits avoided a call to help desk.

• Investments in the tens of millions were spent to produce these results – with SEP, we repeat over and over with a single global investment.

• Control, manage and reduce support costs to lower the total cost of the service desk.

• Enable IT support to increase end user productivity.

• Provide 7x24 support to a mobile and geographically dispersed workforce.

• Leverage technology to continually improve the efficiency of IT support.

• Enable IT staff to focus on innovative activities that add revenue versus support that only adds costs.

Solution: SEP Provides SaaS Style Self Service

• Fully functioning self-help portal with web chat and remote assistance features.

• Plugs into an existing help desk with IBM managing all the execution of the portal.

• Rented solution that transforms help desks to lower cost and higher value capability.

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IBM End User Support – Service Desk Direct

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Fully managed service desk with consistent end-user experienceLive multilingual agent support and toolsProvides skilled expertise and best practices for faster diagnosis and resolution of IT incidents and service requestsKey performance indicators and metrics to track the organization’s usagePay per use

BenefitsSimplifies and centralizes support with hosted service desk Helps drive end-user support costs downHelps drive higher first-call resolution Helps deliver consistent worldwide support

BenefitsSimplifies and centralizes support with hosted service desk Helps drive end-user support costs downHelps drive higher first-call resolution Helps deliver consistent worldwide support

Simplify end-user support with our managed service desk solution

Built-in global live agent support, IT Infrastructure Library® (ITIL®) best practices and 30 years of IBM expertise in end-user support help you maintain critical service levels.


IBM End User Support – Service Desk Ticketing

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Hosted service management solution in an IBM Cloud Computing environmentTracking and management of Service RequestsIncident and problem management with a cost-effective managed approachRapid diagnosis and resolution of IT incidents and service requestsPredictable pricing with Software as a Service and subscription based pricing

Benefits

Enables higher resolution of incidents and problems at first contact

Leverages state-of-the art infrastructure and tools without having to manage them

Lower end-user support costs

Benefits

Enables higher resolution of incidents and problems at first contact

Leverages state-of-the art infrastructure and tools without having to manage them

Lower end-user support costs

Achieve higher service desk incident and problem resolution at lower cost

IT Infrastructure Library® (ITIL®) foundation


IBM Blueworks LiveDocument and Run Processes in the Cloud

Increase agility by documenting and refining processes in a tool that keeps everyone informed of important changes

Make your organization more efficient by automating simple processes that run today over email - in as little as 90 seconds!

Improve the way you work by seamlessly collaborating across roles, teams and locations. Sign up now for a free 30 day trial.

What’s new in our Spring release?

– Ensure consistency of terms across processes by managing definitions in a Glossary

– Better communicate and present process flows to others by defining and playing back paths

– Gain insight into the performance of automated process for individuals and across an account

“We now have tools to map out, study and improve all of our processes. They

are user friendly and logical. I’m excited that we’ve embraced the BPM

technology and culture that supports the way we want to manage our

business.”

- LaTeca Fields, Business Analyst at Lincoln Trust

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Social BusinessSmarter Commerce

Business Analytics and OptimizationSmarter Cities

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IBMSmartCloud SolutionsSoftware and Business Process as a Service


IBM Unica Marketing Operations on Demand

Services and HighlightsComprises Unica onDemand innovative solutions designed to help businesses improve the efficiency, execution and measurability of their marketing operations :

Unica Interactive Marketing OnDemand : A solution thatcombines analytics, email, and web personalization in one intuitive, on-demand application. Unica NetInsight OnDemand : A next generation Web analytics solution, enabling a marketer's entire organization to take full advantage of insights from customers' Web site behavior. Unica Search OnDemand : A flexible tool that manages and optimizes paid search campaigns across all major search engines Unica Marketing Operations OnDemand : A rich set of capabilities that create visibility and enhance productivity with a turn-key marketing resource management solution

Benefits

Eliminate the cost, complexity and delay previously required to integrate analytics, email, and web personalization

Increase speed and responsiveness of Web marketing strategies by answering questions about site performance quickly and easily

Unica OnDemand offers all the features and benefits of Unica Enterprise in a secure hosted environment that leavesmarketers free to improve accountability and productivity by communicating with customers and visitors more effectively.

Hundreds of marketing organizations and over 20,000individual marketers rely on IBM Unica OnDemand Products

Batteries Plus uses Unica NetInsight OnDemand : Data accuracy raised from 35-40% to 95-100%

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IBM Unica Email Optimization Enhanced Digital Marketing Optimization capabilities for Smarter Commerce on Cloud

What’s New Enhanced support for for Firefox 4 and IE 8 browser specific

rendering enables marketers to ensure the customer’s browsing experience “post click” and optimize their email for browsers specific nuances.

Enhanced support for today’s leading mobile handsets and operating systems including Android 2.2 Froyo OS support gives marketers the greatest insight into today’s leading mobile handsets used by consumers around the world to read and interact with digital marketing.

Business Value– Optimize email and landing pages across the most popular and prolific

web browsers. – Optimize email for today’s leading mobile devices to ensure cross

channel success as email is read across mobile, web and desktop channels.

– Remediate rendering problems before sending email to customers thereby protecting your brand.

Enables marketers to protect their brands by optimizing their messages across mobile, web and desktop email clients and platforms. In addition to ensuring that a customer’s experience with a marketer’s email is uniform across channels marketers can measure the efficacy of their email marketing campaigns against the world’s leading ISPs and domains.

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IBM Unica eMessage Enhanced Digital Marketing Optimization capabilities for Smarter Commerce on Cloud

What’s New–Attachments and bar codes for transactional messages enable marketers to follow through the sales life cycle and deliver information such as event tickets, receipts, itineraries and other digital materials,

Business Value–Extend email’s value by delivering rich content through the use of attachments in transactional email.

–Send interactive content to the inbox through industry standard bar codes empowering customers to print and use that content elsewhere.

Enabling marketers to create and send highly targeted and personalized email communications leveraging Unica Campaign's best-in-class campaign management and segmentation engine. Unica eMessage delivers more effective stand-alone campaigns, as well as integrating email and mobile into cross-channel marketing strategies.

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IBM Unica MailboxIQ Enhanced Digital Marketing Optimization capabilities for Smarter Commerce on Cloud

What’s New A new enhanced UI to enable marketers to more quickly ascertain

and trend their customer’s overall device, platform, email client usage.

Enhanced industry benchmarking will allow for faster platform, usage and penetration comparisons between marketers and the industry.

Business Value– Marketers can identify their biggest fans by understanding who

created a special mailbox for their email marketing communications and who opened the message in the spam folder.

– Optimize messages to meet their customer’s actual platform usage by seeing the overall penetration of mobile, social and the most popular ISPs and domains where email is read.

– Prioritize and validate your design and targeting efforts by knowing exactly the kind of platform your customers use and relative to what the rest of the industry sees and experiences.

Empowers marketers with insights they’ve never had before. Through MailboxIQ marketers can better understand the kinds of devices their consumers use to read their email marketing messages and track deliverability at the consumer level.

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LotusLive Offerings

(Sametime Unyte Meeting)

Full-featured Web conferencing service includes polling, hand raising, record & playback.

(Sametime Unyte Events)Internet-based event capabilities. Provides tools to create & manage webinars.

An integrated suite of Web collaboration and business networking solutions including:

(Lotus Notes Hosted Messaging)Full-featured, dedicated hosted Email service. (rich client and browser)

An integrated suite of Web collaboration and business networking solutions including:

Web-based Email service with personal calendar & shared contacts. Mobile sync capability.

LotusLive Mobile for Blackberry

LotusLive Sametime IM

Web Conferencing Collaboration eMail

Additional Add-ons• Supports G1 languages

• Files• Chat service • Activities

• Profiles and Contacts

• On line Meetings• Files• Chat service • Activities

• Survey Forms• Live Charts • Profiles and Contacts

• Supports 27 Languages

Lotus Live Events

Lotus Live Meetings Lotus Live Engage Lotus Live Notes

Lotus Live Connections Lotus Live iNotes

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What’s New – Social Collaboration for federal, state, and local government,

deployed to private clouds per agency – Designed to meet Government grade security and

regulatory requirements, including FISMA and FIPS

Features/Business Value– Secure Social Collaboration, File Sharing, Communities,

Web Conferencing, and Enterprise grade email– Deployed in dedicated cloud per agency for increased

level of security and control– Designed and architect with multi-layer security, high availability

and disaster recovery– 99.9% Guaranteed up time, with proactive application level

monitoring – Subscription based pay as you go

Client Benefits– Responds to government “Cloud First” mandates driving cloud adoption – Maximizes efficiency and interaction between employees, partners,

agencies, and citizens – increasing productivity and cutting operational costs

– Leverages cloud infrastructure standards, virtual resources, automated processes and reduced costs in a secure environment

IBM SmartCloud Social Collaboration for GovernmentHelps governments control costs by leveraging FISMACompliant private clouds for Social Collaboration

Productivity Gains of Social Collaboration with TCO Savings of Cloud

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IBM CoreMetrics

Services and HighlightsCoreMetrics Continuous Optimization Platform is a unique system for optimizing marketing across all channelsOn-boarding Services provide an end-to-end process to ensure the seamless implementation of our applicationsConsulting Services involve a range of optimization and add-on offerings to provide additional value and best practices for your CoreMetrics investment (Strategic Services and Search Agency Services)Educational Services prepare clients to be digital marketing experts with on-site and web-based training on a wide variety of topics designed to meet all of your business requirementsCustomer Support Services provide technical support and business support through our Support Center available 24/7 online, by email and by phone

BenefitsSubstantially reduce implementation and maintenance costs

Optimize the performance of all marketing channels

Increase the message and offer relevancy across all marketing channels

Increase cross-sell/up-sell performance

Make intelligent budget allocation and marketing mix decisions

Enhance your multichannel strategy

Increase the effectiveness and reach of online advertising

Benchmark the performance of all marketing channels

BenefitsSubstantially reduce implementation and maintenance costs

Optimize the performance of all marketing channels

Increase the message and offer relevancy across all marketing channels

Increase cross-sell/up-sell performance

Make intelligent budget allocation and marketing mix decisions

Enhance your multichannel strategy

Increase the effectiveness and reach of online advertising

Benchmark the performance of all marketing channels

Know your customer and increase conversion rates

Every day, more than 2,000 online business sites globally, transacting more than $20 billion this year, use Coremetrics’ Software as a Service (SaaS) to optimize their online marketing

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IBM® Coremetrics Digital Marketing Optimization SuiteNew digital marketing optimization capabilities for Smarter Commerce on Cloud

What’s New•New Multichannel Analytics enables marketers to perform advanced segmentation and automate marketing campaigns based on multichannel customer data including off-line data sources.•New APIs extend real-time recommendations capabilities to all channels including social, mobile, email, and display ads to increase marketing ROI.•New industry leading A/B Testing capabilities enable search marketers determine the most cost-effective search terms and associated ads to stratify and grow visitor acquisition.

Business Value•Track customers and online visitors to understand how they interact with brand over time and across all digital interaction channels•Increase direct and indirect revenues (5-20%) by identifying and targeting new prospective customers with personalized offers across all digital channels•Allocate marketing investments based on the relative performance of each marketing channel and how changes to the marketing mix affect downstream conversions and revenues•Grow marketing ROI by automating personalized programs and offers across email, advertising, search, mobile devices and social media•Maximize the lifetime value of each customer by identifying and automating up sell, cross sell and retargeting programs (AOV - average order value; lifetime value of customer)•Uncover new opportunities for growth by leveraging competitive intelligence about the performance of industry peers and competitors

Learn more

“IBM's new Coremetrics Digital Marketing Optimization Suite

pushes the envelope by helping marketers optimize digital marketing activities in

the cloud by enabling them to combine web analytics,

customer profiles, and digital marketing execution with a

multichannel approach. These capabilities align marketers to

deliver fast and relevant customer experiences using

cloud-based automation technologies across web,

email, social media or other digital channels.”

Source:John Lovett, Sr. Partner & Principal

ConsultantWeb Analytics demystified, Inc.

Enables organizations to continuously analyze and measure the impact of their marketing programs (web, email, display ads, search advertising, social, mobile) and optimize their marketing spend by leveraging critical customer insight to provide highly personalized content and personalized offers across a wide range of marketing interaction points that will improve conversions and build long-term customer loyalty.

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IBM Sterling B2B Cloud ServicesA secure, public cloud environment, used to broker intra- and inter-enterprise commerce messages.

Client Benefits: Improved efficiency through value chain

synchronization and transaction management

Increased flexibility through a context based cloud service enabling an “always on” global community

Improved business execution through state based management and end-to-end monitoring

Resulting in:

Decreased total B2B costs

Reduced supplier costs

Accelerated time to market

Acquired access to global markets

Improved customer service

What does it offer? Services based architecture Over 20 standards based connectivity options Pre-established community of over 310,000 enterprises worldwide Solutions for large, medium and small businesses Global support and managed services options

What services can be delivered in the cloud? Global Connectivity Services

Services that allow clients to connect and transact business with partners worldwide

Transaction tracking and management Integration Services

EAI and B2B integration to enable a multi-enterprise global B2B infrastructure

Managed by the client or as a cloud managed service Community Services

Community on-boarding and expansion services Small partner enablement services

Process Solutions Supply Chain Visibility Data Synchronization

What payment options are available? Typically multi-year contracts Pay-as-you-go option (per partner/message/file/message size) By “service” delivered All-in monthly rates

Client Direct Communities

B2B Services Clients B2B Services Partner

Community

Regional Processing

CloudsIntegration Engine to

SaaS SolutionsB2B Services

Cloud Broker

Other Networks (Including

IBM Cloud)

Custom Gateways

Client Hybrid Models

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An alternative to on-premise software, this cloud service for file-based business interactions with trading partners allows clients to manage a single, secure , reliable connection to the cloud to reach partners without the capital expense associated with on-premise software or the operational impact on IT staff.

Based on a recent study 59 percent of respondents will

evaluate the use of cloud-based or outsourced services for file

transfer in the next 12 months.

What’s NewIBM® Sterling File Transfer Service– A net new offering opening up new channels relevant to MFT and B2B - Secure & Reliable B2B File Transfer: Send large multi GB files to business partners with a secure and reliable service

Business Value•Reduce IT operational and infrastructure costs with secure cloud-based file transfers•Reduce B2B file transfer complexity with tools & services to support and manage trading partners•Grow your business by leveraging scalable B2B file transfer infrastructure and support services

IBM Sterling File Transfer ServiceNew trading partner collaboration capabilities for Smarter Commerce on Cloud

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Business Value•Delivers the power of an enterprise-class solution with best in class configuration and quote approval workflow management capabilities to new markets:• Communications and Media• Mid-market opportunities

“By 2012, online CPG sales are expected to hit $16 billion, more

than 3% of expected $475 billion e-commerce sales” Source: Neilsen

Enables enterprises to offer product information across field sales channel and provides users the capability to accurately configure, price, quote, and order complex products and services.

IBM Sterling Configure, Price, Quote on CloudNew eCommerce capabilities for Smarter Commerce on Cloud

What’s New•Complex B2B Selling with Configure Price Quote and Field Sales enablement delivered as-a-Service•Customers can enable Field Sales and partners to create quotes for complex configurable products on a self service basis and automate the quote approval workflow. •Web Analytics by Coremetrics

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IBM Sterling e-Invoicing

Services and Highlights Automating both buyer and supplier electronic invoice

processes in accordance with country-specific tax regulations

Complying with electronic invoicing tax regulations Multi-country, cross-border e-invoicing

Benefits

Reduce the risk of non-compliance with tax regulations through secure signing and validation services and transparent auditing

Reduce costs through the automation of manual invoice processing, archiving and auditing

Simplify the technology management requirements of delivering crossborder electronic invoicing, with a choice of on premise or on demand deployment

Reducing the risk, cost and complexity of global electronic invoicing

“The steamroller is in motion, and it is only a matter of time until e-invoicing becomes a mandatory requirement, wherever you are, whether you are a supplier or a seller.”

Gartner, Inc. April 2009

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What’s New (or New EnhancementLeverages IBM’s SmartCloud delivery platform to provide cities of all sizes value. Service can be hosted in 6 different WW datacenters, with full security, VPN

Features/Business Value Providing improved citizen services to cities of all sizes

Client BenefitsProvide visibility across different operational silos Enable faster decision-making and resource management Limited budget for capital expenditures

Learn More: http://www-01.ibm.com/software/industry/intelligent-oper-center/

Provides a city operations command center view and event visualization console delivered as a subscription service. This allows cities to aggregate events and data from across departments and agencies , anticipate issues and to better deliver services. The SaaS model allows customers to quickly get started, since there is no hardware to procure or installation services to contract.

IBM Intelligent Operations Center for Cloud

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IBM Intelligent Transportation increases situational awareness, analyzes traffic performance, and centralizes management of traffic operations to enhance the travel experience.

Learn More: http://www-01.ibm.com/software/industry/smartercities-on-cloud/

What’s New (or New Enhancement Leverages IBM’s SmartCloud delivery platform to provide cities of all sizes value. Service can be hosted in 6 different WW datacenters, with full security, VPN

Features/Business Value•Providing improved citizen services and transportation services to cities of all sizes•Lower up-front costs•Faster time to value•More predictable costs

Client BenefitsProvides real-time visibility and enables advanced analysis by consolidating traffic and road data capture systems Accelerates incident response by increasing situational awareness across the entire transportation network Iimproves citywide traffic planning and management even where infrastructure is constrained and expansion is not an option

IBM Intelligent Transportation on Cloud

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IBM SPSS Decision Management Platform as a Service

What’s New Predictive Analytic platform based upon SPSS Decision ManagementCapability including:

– Monthly subscription includes server software, installation, infrastructure hosting and management – no limit on number of users

– Tiered pricing based only on storage requirementsQuick Start Consulting Option– Up-front data prep consulting services with pricing

built into first year’s subscription– Assists client with implementation of data, model building,

and rules into DM framework – 100% Remote delivered, based on 6 weeks of consulting

Features/Business Value– Subscription-based billing reduces s/w acquisition costs – Faster time to implementation with no h/w acquisition and

maintenance costs – Scalability - enterprise can seamlessly scale their predictive

analytics in correlation with business requirements

• Client Benefits– Empowers the business user – no Statistics Ph.D. required – Facilitates cloud resident data – model closer to the data

Predictive models

Business rules

Optimization

Deliver accurate, high-value, high-volume decisions at the appropriate point of customer interaction

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Managed Services

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IBM Managed Security Services – hosted vulnerability managementStreamline security vulnerability and compliance management

Hosted vulnerability management helps clients addressing PCI and other compliance mandates with accurate scanning results, new detection features, unique workflow capabilities and enhanced ease of use

What’s New (or New Enhancement)NEW Remediation guidance and workflow NEW PCI compliance assistanceNEW Intelligent scanning means fewer false positivesNEW Web application vulnerability detectionNEW Database vulnerability detection

Features/Business Value– Single web-based tool detects vulnerabilities across your network, including

servers, web applications and databases– Cloud-based services help reduce IT operational and resource costs– Detailed remediation reports and built-in system technology help save time,

ease complexity and enhance accuracy of internal and external scansClient Benefits

– Helps manage compliance with security initiatives by scanning for and classifying vulnerabilities

– Provides remediation steps and data to assess and manage security risks to help reduce threat exposure

– Helps reduce cost and complexity of security maintenance through IBM cloud security services

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IBM Managed Security Services can reduce TCO by up to 55% over in-

house security costs

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IBM Managed Security Services – hosted security event and log managementReduce the cost and expedite time-to-value for security incident and event management

Hosted security event and log management can reduce the cost and decrease the time-to-value of security incident and event management through a cloud-based service

What’s New (or New Enhancement)NEW! Streamlined installation and registrationNEW! Device health monitoringNEW! Customizable platform supportNEW! Customizable correlation rulesNEW! PCI audit readiness reports

Features/Business Value– Log collection and automated analysis of heterogeneous IDS/IPS, firewall

and system activity events – Integrated workflow and analysis enabling users to track the investigation,

escalation, and mitigation of security and compliance issues – Simple and advanced querying of data with up to seven years of

forensically sound archival

Client Benefits– Flexible support for your heterogeneous IT environment– Provides rapid time-to-value as a cloud-based security information and

event management service– Helps to reduce the upfront and long-term expenses of on-premise

hardware and software deployments– Provides an integrated security and compliance platform with near-real

time analysis and customizable reporting Learn more

IBM Managed Security Services can reduce TCO by up to 55% over in-

house security costs



Solution: Enterprise class software delivered as a service designed to…

Address your business needs for IT monitoring with enterprise-class IBM Service Management capabilities

Simplify deployment by offering pre-configured monitoring infrastructure available over the Internet

Supports a faster return on investment

Eliminates need for additional hardware, up-front software licenses and on-going maintenance

Offers subscription based pricing

Flexible and Affordable Service Management Software as a Service

IBM Tivoli Live Monitoring Services offer a simple way to manage your infrastructure with rapid time to value and no up-front capital investment

Business Challenge: IT Organizations are under pressure…. Complexity: Heterogeneous resources, organizational silos, composite applications Change: Market demands, workloads, service levels Compliance: Regulations, security, audit capabilities Cost: Management and administration

Tivoli Live Monitoring Service

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IBM Tivoli® Live – service managerA cost-effective, lightweight cloud-based solution to help drive call avoidance, the ultimate support goal

The IBM Tivoli Live – service manager solution gives the customer greater control over their service desk incident and problem management

What’s New – IBM is a leader in the Managed Service Desk marketplace. This offering puts IBM in the SaaS-based IT service desk tools market.– IBM Tivoli Live service manager streamlines service management operations using the IBM Cloud.– The service allows you to enhance the management and reliability of existing service desk operations

Features/Business Value• Lightweight, IBM-hosted solution on the Cloud that leverages software-as-a-service to help reduce costs and deliver updates• Web-enabled incident management system with choice of easily integrated service management options• Cost-efficient self-service capabilities and built-in IBM best practices

Client Benefits• Simplifies support with a hosted service desk in a cloud computing environment• Helps drive end-user support costs down with software-as-a-service and subscription-based pricing• Enables more rapid diagnosis and resolution of IT incidents and service requests

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IBM Data Center

Service desk software-as-a-

service

Employee end user

Agents,admin ormanager

Internet

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IBM Rational AppScan OnDemand

Services and Highlights Enables you to manage Web application security without the

need for infrastructure investments Provides a security-rich outsourced Web application testing

solution with a cost-effective startup cost, rapid time to value and low TCO

Maps scan results to key industry and regulatory compliance standards

BenefitsLower upfront costs and lower TCO :

outsourced, ongoing hardware and software administration

Faster implementation by eliminating hardware acquisition and set-up time and Scale without infrastructure costs

Proven results through real-world expertise and years of experience

Enhancing Web application security and regulatory compliance without up-front investments

The average security breach can cost a company between $90 and $305 per lost

record, according to a study from Forrester Research, with most of the cost being due to

lost business.

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IBM Managed Security Services (cloud computing) – hosted application security management Helps ensure the security and compliance of Web applications throughout the software development lifecycle by providing visibility to vulnerabilities that could be exploited by hackers

Learn more

A highly effective, cloud based solution designed for the broadest

range of users — from non-security professionals to advanced power

users.

What’s New – Highly effective, cloud based solution to identify and prioritize Web

application security risks in applications that are in pre-production or production environments

– Tests for common Web application vulnerabilities including Cross-Site Scripting, Buffer Overflow, and new flash/flex application and Web 2.0 exposure scans

– Scans and detects embedded Malware in web properties providing further protection against cyber-attacks

Features/Business Value– Helps improve application security and compliance management

with a comprehensive cloud-based solution– Facilitates reduced downtime and improved productivity with

advanced security features and techniques– Leverages IBM’s highly skilled experts to enable your resources to

focus on their core activities

Client Benefits– Expert application security advice and assessment– Reliable monthly cost that can be anticipated and planned for– Control the cost of applications they are purchasing– Minimize the cost of labor to provide the IT infrastructure required for

running the business– Ensure their applications are free from costly security flaws

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IBM Managed Security Services - hosted mobile device security management

What’s New – Mobile security expertise in the form of best practices guides, ongoing

mobile threat analysis, policy recommendations, monthly analysis of the customer’s mobile population to identify potential issues with detailed steps to take to address the issues.

– A mobile security client for a broad range of devices on the major platforms (Apple, Android, Blackberry, Windows Mobile, and Symbian).

– Mobile device security app provides the broadest range of functionality (Anti-virus, personal firewall, lost/theft protection, backup/restore, anti-spam (voice/sms), user monitoring, VPN client).

Features/Business Value– Manage rising costs - predictable cost structure– Manage business growth - handles future growth by maintaining

business flexibility– Hire, train and retain - provides 24x7 support & on shore / off shore labor

models– Manage increasing complexity - highly experienced team; robust service

management processes already in place– Project rollout - eliminates costs and risks associated with architecture

design and planning– Capacity planning - able to provide proactive technical leadership– Audit compliance - SOP playbook established; SAS70 and various other

certifications in place

Client Benefits– Reduce complexity– Regulatory compliance– Total cost of ownership Learn more

Companies need to protect personally identifiable information, financial

information, and confidential information regardless of how it is being accessed. The company’s policies and controls to protect

corporate data cannot be relaxed just because the data is being

accessed from a device owned by the employee.

Providing a mobile security client and a management platform for popular mobile devices

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IBM SmartCloud for SAP Applications

Delivering SAP production and non-production environments via IBM’s Cloud platforms and automating the most common labor intensive tasks associated with managing SAP environments

What’s New (or New Enhancement)– Standardized offering, bringing proven experience and expertise with hundreds of customers on our 1st Generation Cloud SAP Cloud. –Delivers enhanced automatic provisioning and automation in this next-generation platform.

Features/Business Value– Catalog of SAP base images– Automated Cloud SAP system provisioning– Automated SAP refreshes– Cloud based SAP cloning– Automated post clone processing

Client Benefits– Reduce cost of SAP Environments– Reduce cost of SAP Basis and DBA Support– Reduce complexity / chaos created by proliferation of SAP development environments– Reduce cost, lead time and improve quality of SAP production management and other common tasks

Learn more www.ibm-sap.com

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Platform ServicesDesktop as a Service

Virtual Appliances on SCE


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Cast Iron Integration PlatformBridges the Cloud and On Premise Worlds

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Get up and running on the cloud quickly and improve productivity

– Single integrated solution, robust education content, customizable best practice templates

Address process and organizational complexity with integrated end-to-end CLM solution

– End-to-end visibility and up-to-date access via linked artifacts

– Go beyond spreadsheets and email with integrated planning

– Respond rapidly to blocking issues with real-time data

– Improve project predictability with automated performance metrics

Leverage the Jazz platform and OSLC to extend and evolve your solution with seamless interoperability across platforms

04/07/23

IBM CollaborativeLifecycle Management Solution

RationalRequirements

Composer

RationalTeam

Concert

RationalQuality

Manager

Rational Solution for Collaborative Lifecycle Management on the IBM SmartCloud Enterprise Quickly improve your application development time to market, quality and value

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What’s New Extension of the IBM SmartCloud that enables enterprises and

ISVs to develop, deploy, manage and integrate enterprise applications in the cloud.

Features/Business Value Application Lifecycle – Provide development organizations with

access to rapidly activated and team-based development environments and capabilities

Application Resources – Leverage shared services to reduce the cost and simplify the development, delivery and ongoing administration of cloud applications

Application Environments – Accelerate and optimize the deployment and management of your applications with pre-defined environments based on common application patterns

Application Management – Support effective deployment and management of third party applications with optimized deployment and management capabilities tuned to the specific application

Integration – Integrate your cloud-delivered applications with other applications or resources on-premises or in the cloud (future)

Client Benefits Better operating model Simplified, less costly acquisition; usage-based, ala carte pricing Faster time to value Elastic resource pool Enables disciplined, coordinated team operations

IBM SmartCloud: PaaS Page

Gartner:

“Platform as a service (PaaS) allows independent software vendors (ISVs) or organizations to create, run, and integrate business applications, using a service provided by a third party … “

IBM SmartCloud Application Services - BetaLeverage cloud with certainty … with a unique set of proven, integrated and automated PaaS capabilities

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Allows clients to create a private cloud that enables internet-based PCs and other devices to access applications and data through a centrally managed computing environment

Maintains highest levels of quality and security in accessing critical information remotely, from any device, anywhere

Helps clients quickly scale their IT infrastructures to address business demands, while reducing cost and complexity

Helps clients use up to 73 percent less power than traditional desktops and laptops

Available as two different offerings: Implementation only services Implementation and Managed services

Integrating hardware, software and services in an innovative solution

Customer Benefits Reduce desk-side support

costs by 85-90% Reduce help desk calls by

20-40% Reduce OS and application

update costs Easily ensure desktop

security and resiliency Use up to 73% less power

over traditional fat client deployments

Characterized by thin clients, with higher levels of security and resilience, improved backup and recovery…and reduced cost and complexity associated with managing the desktop/laptop environment

IBM Smart Business Desktop Cloud

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Infrastructure Cloud Services


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IBM SmartCloud Enterprise Agile cloud infrastructure designed to provide rapid access to security-rich, enterprise-class virtual servers, operating systems middleware and other services, ideally suited for development and test activities and other dynamic workloads.

What’s New (or New Enhancement)– Support for Tier II Business Partner – Anti collocation through API for more resilient applications– New Software Bundles– Multiple VLANS for Single Virtual Machine

Client Benefits– Reduce IT costs related with development and test as well as infrastructure – Shift capital expense to operating expense freeing budget for transformational projects–Have complete view of cloud usage through service portal–improve cycle times and reduce time-to-market

Image Catalog– Cognos Business Intelligence– DB2–IBM Rational suite–IBM WebSphere suite–IBM Lotus–Tivoli Monitoring

Learn more ibm.com/cloud/solutions/enterprise

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IBM SmartCloud Enterprise+Deploy production level workloads on a robust, secure, proven cloud infrastructure increasing responsiveness and driving down costs

What’s New (or New Enhancement)– Managed, hosted, cloud infrastructure and services, delivered via an IBM owned & architected. –Delivering standardized, multi-tenant, private access, secure, hosted infrastructure in an IBM Data Center or in a isolated environment for a single customer in another IBM, customer, or even 3rd party site.

Features/Business Value– Virtual server, storage, network and security infrastructure and managed services– Managed services and support across stack– Standard and high availability options to meet different production workload requirements

Client Benefits–Increase responsiveness and lower costs through a cost effective, dynamic, flexible, self configurable, service priced Infrastructure as a Service, delivered as Managed Hosted Cloud.–High SLA up to 99.9% allowing customers to shift workloads to cloud with confidence–Resiliency and performance expected of production environments.

Learn more

Additional sites with more focused content will be available close to GA

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IBM Federal Community Cloud

What’s New – Private multi-tenant cloud only for the US Federal Government– Monthly subscription based offering & pricing model– Support both Linux Redhat and Windows Server 2008– FISMA compliant offering– Performance based

Features/Business Value– Optimized for IT/Business Services– Highly virtualized– Standardized– Automated– End user focused

Client Benefits– Reduce IT labor costs– Lower capital expenses– Increase responsiveness to business operations– Drive out operational costs– Enable end users quicker and easier access to information– Improve capital utilization– Provisioning from weeks to minutes– Massive scalability

Learn more: IBM Federal Cloud Initiative

Operate with improved flexibility and scalability. Respond quickly to changing business requirements and unexpected opportunities and overcome obstacles to innovation with IBM’s Federal Community Cloud

Cloud services delivered out of IBM’s FISMA compliant Data Centers

Infrastructure as a Service (IaaS) virtual images

Platform as a Service (PaaS) virtual images

Software as a Service (SaaS) offerings – future offering under development

Monthly subscription based pricing for IaaS and Paas

IBM’s Federal Community Cloud

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IBM SmartCloud Managed Backup IBM Information Protection ServicesProtect your critical business data with cloud-based, managed solutions

Managed backup cloud can speed recovery with data access from just about anywhere, around the clock; reduce business and operational risk by avoiding data, system and site loss and downtime and reduce total cost of ownership

What’s New (or New Enhancement)– On site or off site data backup and restore available via the IBM cloud or

a private cloud

Features/Business Value– Comprehensive, cross-platform data protection– Provide hardware and software needed– Ability to combine with other associated offerings– Self-monitoring via portals and dashboards into service levels,

management details, reporting and analytics

Client Benefits– Flexible support for your heterogeneous IT environment– End-to-end backup service helps ensure nearly 100 percent utilization

rate as you pay only for what you back up, without up-front capital investments

– Faster access to and recovery of your business environment with minimal disruption

– Eases management of various industry regulation requirements

Learn more

IBM SmartCloud Managed Backup can reduce TCO by up to 40% and

improve service levels by up to 30% without requiring the client to

increase staffing or capital expense

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What’s New a comprehensive data archiving and management solution including IBM hardware, software and services

Features/Business Value Common taxonomy for all information Consistent and controlled users access Compliant retention management and security Full indexing and eDiscovery of content

Client Benefits Help control rising data storage costs and risk of data loss Support decision making, enable enhanced operational efficiency and improve availability of critical business content Enable compliance with government and industry privacy and records retention and disposal requirements Learn more about IBM SmartCloud Archive

IBM SmartCloud ArchiveA cloud based document and content management service for improving business efficiencies and supporting regulatory needs

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What’s New Utilizes the latest in virtualization technologies to help clients quickly and affordably recover their IT infrastructure during times of disruption

Features/Business Value Supports recovery of virtualized and non-virtualized servers Provides cross-server consistency Offers secure remote web portal management

Client Benefits Helps reduce server recovery time and improve recovery reliability by leveraging automation and cloud technologiesMinimizes the risk of failure to recovery on unlike hardware Provides remote server access tools to help reduce the costs and inconvenience of travel to a remote recovery site

Learn more about IBM SmartCloud Virtualized Server Recovery

IBM SmartCloud Virtualized Server RecoveryEnable improved server recovery reliability and shorter recovery time using a cloud based disaster recovery service

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Cloud Strategy and Design

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Consulting and Implementation Services


IBM Strategy and Transformation for Cloud Providers


Analysis and vision phase - Assesses your business strategy, as well as cloud opportunity and readiness, to help determine how you can deliver cloud computing for increased customer value.Strategy design phase - Includes a strategy and operating model for target market segmentation, customer readiness and alignment with business goals. A technology integration report is created to help you understand the architecture and model for delivering cloud services.Implementation roadmap - Defines the entire process, along with a project plan needed to launch a cloud environment.

Benefits

Rethink target markets - in light of new cloud delivery models

Define a comprehensive cloud strategy – opportunity, readiness and partnership strategies

Benefits

Rethink target markets - in light of new cloud delivery models

Define a comprehensive cloud strategy – opportunity, readiness and partnership strategies

Improve business performance, control costs and foster rapid innovation

Aggregate cloud opportunity for consumption and enablement is estimated to be greater than $100B in five years.

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Prioritize cloud opportunities through the IBM Directional Decision Framework analytic toolset and determine how best to get started with cloud adoption.

Define which business areas should be targeted for cloud and develop a migration strategy to support focus area

Use a proven methodology and approach to develop a cloud strategy

Understand the cost benefit analysis for moving to cloud

Assess readiness of existing application architecture to move to a cloud environment

Customer Benefits Support business imperatives

with the right IT strategy

Develop the optimal public/ private/hybrid delivery model approach

Construct organizational and communication plans to support cloud adoption

Know where and how to get started with cloud based on a solid strategy

Develop a business-driven, cloud-based IT strategy and roadmap that helps to reduce costs and create competitive advantage.

IBM Strategy & Change Services for Cloud Adoption

ibm.com/services/cloud

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Through an accelerated four-week project, IBM business and technology strategists collaborate with the client organization to identify and analyze cloud-enabled business model opportunities within the context of their industry

The evaluation of cloud-enabled business model opportunities will focus on potential changes to the value chain, creation of new revenue streams, changing product mix, and/or altering the way their business operates across the extended enterprise.

As an outcome, the organization will receive a final report that will document our findings and analysis as well as a preliminary roadmap and suggested next steps.

Customer Benefits Understand how the Cloud is

relevant in the context of your business model

Identify and prioritize business model innovation opportunities

Evaluate the operating model impacts and requirements for change

Understand the high-level cloud technology requirements

Develop a preliminary list of partnering or collaboration opportunities

Helping understand Cloud as a business enabler to expand the horizon of what is possible in business model innovation

Cloud-enabled Business Model Accelerator

• Proven approach to helping our clients with the business model innovation across industries • Market-leading IT Strategy practice• Deep understanding of Cloud Computing • Broad & deep expertise in building the full range of cloud capabilities from strategy to execution • Best practices and connected knowledge on cloud from across IBM

Why IBM?

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Business Solution Design


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Overview

Features: Helps identify and evaluate the viable unified

communications (UC) and collaboration options for your environment

Develops scope, objectives, requirements and strategy for a unified communications as a service (UCaaS) solution

Defines a migration strategy and high-level architecture for implementing UCaaS solution

Benefits: Delivers recommendations to help reduce

costs and improve productivity with a unified communications solution

Helps determine the unified communications alternative best suited to your business needs

Provides a road map for transitioning to a unified communications as a service environment

Why IBM?

Vast experience in planning, designing and deploying UC solutions

Offers a vendor-neutral approach that leverages proven model and tested tools, methods and best practices

Expertise in the field of cloud computing

IBM Converged Communications Services for unified communications as a service – strategy and assessment Chart a cloud-based course for your unified communications strategy



IBM Converged Communications ServicesDesign and deployment for private Unified Communications cloud

Leverage IBM expertise to implement a UC solution on private cloud or IBM Smart Cloud -Enterprise+

IBM Private UC Cloud Solution

TelephonyManagement

UnifiedMessaging

PhonePresence

Sametime WebConferencing

Domino& Notes

Connections& Quickr

Sametime

IBM ServersIBM BladeCenterIBM Systems DirectorIBM Storage

IBM Services

Management andProvisioning

Data Center Network

EnterpriseTelephony

IBM TechnologyPartner’s Software

Security-rich, flexible private cloud solution for mission critical UC applications

Combines IBM hardware, software and services with technology partner’s software

Helps reduce cost and complexity of managing collaboration tools

Mobile/Smartphones

Deskphones

Conferencephones

CPE Equipment

Web-browser

Lotusclients

Softphone



Platform Design


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What’s New• Provides end-to-end services to migrate

workloads towards cloud environment of your choice. (Supports IBM cloud solutions, private cloud on premise, and hosted cloud)

• Uses industry leading tools, patented virtualization analytics “Fit for Virtualization”, “Rapid Migration” methodology, and unique assets.

Features/Business ValueAnalytical assessment of workloads for virtualization/cloud

• Automated collection/profiling of workload characteristics• Determine workload candidates for virtualization/cloud• Create transformation plan / Conduct TCO Analysis

Transformation Services• Conduct virtualization and cloud migration using transformation

process steps by workload characteristicsClient Benefits

• Fast, higher-quality cloud transformation with less risk• Cost effective – Reduce transformation cost to realize

ROI within 12-18 months.

Features/Business ValueAnalytical assessment of workloads for virtualization/cloud

• Automated collection/profiling of workload characteristics• Determine workload candidates for virtualization/cloud• Create transformation plan / Conduct TCO Analysis

Transformation Services• Conduct virtualization and cloud migration using transformation

process steps by workload characteristicsClient Benefits

• Fast, higher-quality cloud transformation with less risk• Cost effective – Reduce transformation cost to realize

ROI within 12-18 months.

Step 1: Inventory Verification

Step 2: Transformation Planning

Step 3: Transformation Design

Step 4: Implementation/Test

Analytics + Tools + IBM innovation

Client’s Environment Re-platform

Reinstallation

Rapid Migration

Cloud

Wave Strategy

Factory Lines (repeatable model)

Customerdata center

Private cloud

IBM Data Center

SCEIBM Cloud

Determine workload by migration complexity

TC

O A

nal

ysis

SCE+

Migration Services for CloudRealize benefits of cloud quickly by leveraging IBM analytics, automation, leading tools and unique assets in a globally delivered factory model to transform and migrate workloads towards a cloud computing environment

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Input/output, disk and utilization mapping

NFRs examination Migration difficulty

Operating system and software compatibility

Other analytics

Servers Target cloud configurations

Target cloud NFRs

Historical data

Target cloud cost

Operating system distribution

Location distributionOverall storage

Nonfunctional requirements (NFRs)

Application and workload data

Client data IBM or client defined

Workload Current cost Cloud target 1 Cloud target 2

Company A SAP1 application US$6000 per year

Cost per year US$3000, *Difficulty 23 Cost per year US$3000, Difficulty 10

Company A billing distribution application

US$15000 per year

NO FIT Cost per year US$6000, Difficulty 30

Company A expense tracking application

US$2000 per year

Cost per year US$200, Difficulty 80 Cost per year US$1000, Difficulty 3

*Difficulty 1-100; Difficulty equals normalized sum of qualitative difficulty factors for all the software in each image, and then all images in a workload. 1- Easy, 100 - most difficult*Difficulty 1-100; Difficulty equals normalized sum of qualitative difficulty factors for all the software in each image, and then all images in a workload. 1- Easy, 100 - most difficult

IBM Workload Transformation Analysis for CloudProvides a quantitative analysis to determine the cost & benefit for migration to cloud environments

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IBM Application Security Services for Cloud

• Assess cloud application environments to ensure that the appropriate information security and privacy controls are in place based on business requirements

• Discover and assess vulnerabilities and risks specific to applications delivered in a cloud

• Assess external providers, internal structures and application architecture for security threats

Identify and eliminate security and privacy risks associated with your cloud-delivered applications

Customer Benefits:Determine the right balance of

internal control and service provider autonomy that delivers optimum efficiency and service levels while maintaining strong and consistent enforcement of security policies.

Leverage established best practices and architecture models for a more comprehensive and rapid delivery of recommendations for improvement

Enterprise security

Regulatory, industry standards and contractual compliance

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Cloud security Governance/risk management

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IBM Application Development Services for Cloud

• Build custom applications that take full advantage of the benefits of cloud computing and address industry opportunities for delivering services via SaaS models

• Address the unique requirements of the cloud environment during application development and deployment

• Optimize applications for performance and scalability on cloud infrastructures

Develop and implement the right industry-driven custom cloud applications to support your business strategy

Customer Benefits:Realization of industry value

through custom SaaS investments

Optimize cloud-delivered applications for performance and scalability on cloud infrastructures

Enable more efficient service delivery while increasing business agility with cloud applications

Address security and privacy challenges inherent in cloud-delivered applications

Cloud strategy

Design, development

and integration

Business process

scenarios

Cloud application

requirements

Existing asset analysis/client

readiness

Solution architecture

for cloud applications

Cloud application

implementation plan

Understand cloud

strategy

Change management requirements

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IBM Testing Services for Cloud – performance testing Access highly scalable, automated and cost effective performance testing and execution

Customer Benefits: Reduce test cycle time,

increases speed-to-market and cost effectiveness of performance testing

Improve productivity, stability, and ROI related to mission-critical systems

Minimizes risk of performance issues

Reduces overall application development and test cost

Learn more at ibm.com/services/cloud

• IBM Testing Services for Cloud – performance testing brings together automation and performance testing tools to significantly reduce the time required to complete performance testing on targeted applications.

• Provides a flexible, innovative and utility-based testing offering that delivers on-demand performance testing, with predictable, repeatable, and rapid results

• Provides robust, large-scale performance testing services to any enterprise - via Public Cloud hosting

• Identifies defects earlier in the cycle where they are less expensive to fix

• Eliminates performance related bottlenecks



IBM Testing Services for Cloud – application virtualization

• IBM Testing Services for Cloud – application virtualization enables clients to:

• Rapidly create multiple virtual test environments customized for each development and testing team

• Provide testing teams with 24/7 availability for testing as needed without dependencies on back-end systems and data stores

• Provide testing teams the ability to test more thoroughly throughout the life cycle without worrying about data or service availability

• Minimize infrastructure set-up time

• Leverage an on demand infrastructure

Shorten release cycles, reduce risks, and eliminate critical development and testing constraints by virtualizing IT resources

Customer Benefits:

Improve time-to-market through rapid test environment setup, simplified test data management, and more parallel development and testing efforts

Increase business agility by reducing dependencies on back-end systems and data stores

Improve quality in production because defects are found and fixed earlier in the software development life cycle

Reduce development and maintenance costs with lower hardware, software and configuration costs



Private Cloud Design

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IBM Professional Security Services – cloud security assessment A security best practices gap analysis of your cloud solution

Cloud security assessment assists clients in evaluating the strength of the security architecture and policies and practices associated with their cloud solution, and tests the effectiveness of implemented security controls in preventing attacks or misuse

What’s New • Covers design, implementation and operations phases of cloud

solution• Security best practices gap analysis

•Security program review•Data protection analysis •Security architecture review

• Steady state technical testing• Recommendations for improving the security posture of cloud environment

Features/Business Value– Evaluates your existing or proposed cloud security infrastructure against

industry best practices– Develops maturity ranking of existing security posture in consideration of

cloud security goals and gap assessment– Provides specific recommendations on action items or considerations for

addressing identified issuesClient Benefits

– Helps assess the maturity of your cloud solution’s security controls and mechanisms by comparing against best practices

– Provides recommendations to strengthen the security posture of your cloud to help prevent security breaches

– Leverages IBM expertise to provide an actionable plan to close security gaps

Learn more

Maintain security vigilance in your cloud environment with this best

practices-based assessment



IBM Professional Security Services – cloud security strategy roadmap Augment your cloud computing strategy with a sound security approach

Cloud security strategy roadmap guides customers through their unique security and privacy concerns related to cloud computing and helps the customer build a security roadmap for risk mitigation

What’s New -On-site working session combined with off-site information gathering and report preparation -Development of cloud security roadmap to cover: •Legal, regulatory and security requirements•Cloud computing workloads and appropriate risk mitigation strategies•Cloud provider evaluation

Features/Business Value– Education and guidance from knowledgeable IBM consultants on cloud

security and privacy concerns– Development of a cloud security strategy for risk mitigation including

security measures and compensating controls– Provides recommendations for cloud provider evaluation

Client Benefits– Guides you through the security and privacy concerns of your unique cloud

initiative– Helps identify and prioritize cloud computing scenarios for your specific

security requirements and business needs– Leverages IBM expertise to help assess your risks and develop a high-level

roadmap for risk mitigationLearn more

Take advantage of cloud computing benefits with confidence in your

security strategy



IBM Networking Strategy and Infrastructure Optimization for Cloud

Enable the right balance of network performance, security and flexibility with cost to support business goals of cloud computing

What’s New – Applies a maturity model derived from aggregated IBM expertise, sophisticated software tools and a proven methodology to assess network readiness for cloud computing – Delivers a roadmap to support a smooth introduction of cloud computing and the operation of a successful production environment

Features/Business Value– Assesses the networking environment to support the cloud delivery of applications driven by business objectives– Applies a comprehensive understanding of networking, IT infrastructure, applications, and end users to establish required updates to the network– Delineates the steps that should be taken to prepare the networking environment

Client Benefits– Informs decisions about network infrastructure required for cloud computing– Avoids costly trial-and-error and delays by identifying potential challenges to be addressed before implementation – Enables the right balance of networking functionality and cost to support business goals of cloud computing



Overview

IBM Network Strategy and Optimization Services – network application optimization for cloud computing…Gain insights on application performance in a cloud computing environment

Features: Provides a detailed understanding of application

characteristics such as interdependencies and affinities, integration complexity, infrastructure performance, operational considerations, flexibility and overall business impact

Identifies opportunities to optimize applications to improve application and network performance in a cloud computing environment

Delivers a scorecard that categorizes applications for their suitability for cloud computing and a plan with recommendations regarding migration

Benefits: Prioritizes applications for cloud adoption based

on infrastructure characteristics, business impact and risk

Helps avoid costly post-deployment issues by identifying and addressing potential difficulties

Uses IBM expertise to deliver a scorecard and plan to improve the ability to successfully migrate applications to cloud computing

Why IBM?

Provides cloud computing insights based on decades of experience with virtualization, extensive IBM research and development activities, and active involvement with industry standards organizations

Draws on experience gained from a range of IT environments and operating more than a dozen IBM cloud computing centers



Overview

IBM Networking Strategy and Optimization Services – network

infrastructure optimization for cloud computing… Optimize your network to support cloud computing

Features: Determines the readiness of your network

infrastructure to support cloud computing Provides recommendations on the networking

changes needed for a smoother introduction of cloud computing and ongoing operations

Addresses private, hybrid and public cloud computing delivery models

Benefits: Enables you to balance network functionality

and cost to help support the business goals of cloud computing

Helps avoid deployment issues by identifying potential challenges to be addressed

Leverages IBM expertise to develop an actionable road map for a more successful deployment of cloud computing

Why IBM?

Insights based on decades of experience with virtualization, extensive IBM research and development activities, and active involvement with industry standards organizations

Experience gained from working with a range of IT environments and operating IBM cloud computing centers



Overview

IBM Network Integration Services for data center – application and network performance optimization for cloud…Creating an “application fluent network” for your cloud infrastructure

Features:

Integrates with servers & VMware to ensure optimization of applications even in an automated, virtualized world.

Redirects end user application requests to “most available” servers and storage

Improves the performance and response times of key applications Reduces CPU utilization requirements Frees up bandwidth for new applications Enhances remote access to centrally hosted applications, servers and storage Improves linkages across data centers and between data centers Reduces latency to improve the user experience Reduces or eliminates the need for expenditures on additional bandwidth Enables efficiencies through consolidation of servers, storage and data

centers

Benefits:

High performance cloud infrastructures Reduces CPU utilization Speeds application performance Reduces bandwidth requirements for your data

center Alleviation of slow application performance Offloads TCPIP protocol responsibility from servers Enables servers to focus on content delivery Speeds up the rollout time of new applications Server or data center consolidation Enables server reduction and consolidation Enables Data Center consolidations

Why IBM?

IBM has skilled professionals in networking, application delivery, data center infrastructures and cloud computing environments.

We offer extensive, real-world experience building new data centers, updating existing facilities and designing and deploying networks in a variety of complex, consolidated and virtualized IT environments.



Overview

IBM Network Integration Services for data center –network security for cloud computing…Providing rigorous network security solutions to help protect the integrity of your critical business systems and data

Features: Provides ubiquitous automated security

to match your current and future cloud infrastructure requirements

Helps you comply with standards and regulations while still maintaining data security

Gives you access to the latest technology trends and research to help you secure your network from malicious attacks

Helps you achieve a more secure and high-performing network infrastructure

Benefits: Divides the network into distinct, secure domains,

assigns appropriate levels of security and enforces network access policy while meeting regulatory compliance across three environments—Virtual Private Network, User Access Control and Edge and Core Firewall

Enables intrusion detection, anomaly detection, encryption, remediation and management, and access to information on the latest security vulnerabilities and mitigation tactics

Offers a single source for the design, integration and implementation of all the components necessary for a turn-key network security solution

Why IBM?

Expertise in project management, design, integration and deployment of IT solutions, security, applications, and network integration

Leverages IBM partner ecosystem with suppliers like Cisco, Juniper and Motorola, to enable the best fit combination of networking technology



Resiliency Validation for Cloud Computing


End to end tools forAssessment and discovery within a customer’s configurationModelingROI analysisOptimizationMigration to a highly virtualized cloud environment

Benefits

Providers can be identified as trustworthy and can market their service as IBM certified resilient cloud

Reap quickly and confidently expected business benefits of cloud services

Benefits

Providers can be identified as trustworthy and can market their service as IBM certified resilient cloud

Reap quickly and confidently expected business benefits of cloud services

Will Consult With Businesses of All Sizes to Ensure Resiliency, Availability, Security; Drive Adoption of New Technology

IBM's Business Continuity and Resiliency Services unit will build on its 40-year history of eliminating downtime in the most demanding business environments

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Infrastructure Design

IBM Consulting and Implementation Services

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Infrastructure Strategy & Design Services for Cloud Computing Can help you develop a strategy, architecture, and roadmap

Features:

• Business and IT executive workshop to identify if cloud computing can drive business value.

• ROI value case and diagnostic assessment of the current environment to determine strengths, gaps and readiness.

• Strategy, plan, architecture, and roadmap to successfully implement the selected cloud delivery model.

Customer Benefits:

• Lower Cost – Identify opportunities to reduce capital and operating expense across the infrastructure.

• Improve Service – Streamline processes and services, improve efficiency and effectiveness.

• Reduce Risk – Architect a secure and resilient model that mitigates operational exposures and protects data.

Strategy, Value Case, Architecture,

Roadmap for Cloud

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IBM Data Center and Facilities Strategy Services


Data center energy efficiency assessment - Get a comprehensive energy analysis that prioritizes tactical plans across your data center to help improve efficiency and reduce costsData Center Services - Data center services allows you to redirect your focus on core business objectives.Data Center Strategy - Multi-site strategy services in support of the number, location and resiliency of your data centersData Center Strategy and Planning Services - Optimize your data center assets with a comprehensive strategy and planHigh Density Computing Data Center Readiness Assessment - can analyze a data center facility's capacity to support high density technology and inform a client's next steps for ensuring adequate power supply and cooling capabilities.

Benefits

Identify suitable location

Improve operational efficiency

Optimize energy management

Determine capacity, availability and security requirements

Benefits

Identify suitable location

Improve operational efficiency

Optimize energy management

Determine capacity, availability and security requirements

Develop a data center approach that optimizes availability, scalability, recoverability and agility, while minimizing risk

Technology factors now rank second among the external forces affecting business for CEOs. 60 percent of them said they are already experiencing high levels of complexity in their operating environments, yet less than half of them felt prepared for the increasing complexity ahead

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Virtualization Security Solutions


Virtual environment ready solutions - utilize traditional, IBM ISS security offerings to block threats and protect virtual environments. Virtual appliances - reduce operational expenses while increasing flexibility for your security infrastructure by allowing you to continue to use assets you already own.Virtual infrastructure protection - provide automatic protection as each virtual machine comes online, and monitor traffic between virtualized servers with a holistic view of the virtual network. Virtualization security management – Enables management of multiple physical and virtual devices, security vendors and compliance regulations

Benefits

Extend your security measures to the new risks exposed by virtualization

Fill the gaps introduced by virtualization and achieve enterprise grade security

Benefits

Extend your security measures to the new risks exposed by virtualization

Fill the gaps introduced by virtualization and achieve enterprise grade security

Manage the risks of virtualization and realize the cost savings

82% of enterprise managers claim a security breakpoint

82 %

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Private Cloud SolutionsService Provider SolutionsIntegrated “Cloud in a Box”

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IBMSmartCloud FoundationPrivate and Hybrid Clouds


Features/Business Value• Basic image creation and management Simplifies HW deployment and server consolidation•Deployment of virtual machines Provides improved responsiveness and rapid deployment of applications•Simplified operations and administration Improved productivity through intuitive management interface

Client Benefits• Easy entry into cloud computing with a more efficient IaaS infrastructure. •Fast time to value with a solution that is simple to deploy, easy to use and works with existing infrastructure•Accelerate infrastructure delivery and speed service deployment to quickly respond to changing business needs•Dramatically increase IT efficiency with standardization and lower operations cost •Scale as needed to improve quality and meet demand with continuous availability•Enable self service with a simple interface that provides oversight •Expandable to advanced Cloud offerings

SmartCloud Entry - Starter Kit for CloudSimple to deploy, easy to use entry cloud solution for IBM SystemsA light-weight, entry cloud offering that provides affordable, easy-to-install and easy–to-use capabilities to allow clients to more rapidly move to a cloud model

What’s NewBasic cloud management for IBM Systems that provides: •Self-service interface: Self service portal for workload provisioning (Create/replicate assets, manage deployments & monitor activity)•Image management, consolidation and conversion with image tooling and library•Automated provisioning of virtual machines•Enables creation and operation a persistent Cloud •Basic metering, authentication and authorization

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IBM SmartCloud Provisioning is a true Infrastructure-as-a-Service cloud, reducing cost and providing a highly scalable, rapid-deployment environment with near- zero downtime and automated recovery across heterogeneous platforms.

What’s New?Rapidly provision hundreds of virtual machines in minutesScale up to thousands of physical machines running thousands of VMStandardize deployment and automate provisioning with newer operations techniques and self-service to reduce costs and errorsQuickly deploy application images across compute and storage resources Automatically tolerate and recover from SW and HW failures assuring service continuity and provide near zero down time

Business Value:Rapid scalable deployment designed to meet business growth with near-instant deployment of 100s of virtual machinesReliable, non-stop cloud capable of automatically tolerating and recovering from software and hardware failuresSave IT labor resources at scale by enabling self-service request and highly automated operationsReduce complexity through ease of use and improve time to value

Learn More: http://www.ibm.com/software/tivoli/products/service-agility-accelerator-cloud/

SmartCloud Provisioning IBM Service Agility Accelerator for Cloud

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Benefits of leveraging Visibility, Control & Automation for virtual & cloud environments

VISIBILITY CONTROL AUTOMATIONSee services in real time &

better predict business outcomes

Better manage assets, service & compliance.

Achieve greater efficiency and service quality

Analyze & optimize workload placement to reduce # of servers required and increase server density.

Analyze & optimize workload placement to reduce # of servers required and increase server density.

Reduce MTTR across the virtual & cloud environment

Reduce MTTR across the virtual & cloud environment

Automate workflows to respond to performance issues

Automate workflows to respond to performance issues

SmartCloud MonitoringIBM Tivoli Monitoring

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IBM Service Delivery Manager (ISDM)

Benefits of IBM Service Delivery Manager

Leverage existing hardware - allows businesses to leverage existing hardware while reducing capital expenditures and generate greater ROI

Improved time to value - Reduces the amount of integration work required to deploy a cloud by offering a pre-bundled and integrated service delivery software stack

Accelerated deployment - Automated image deployment, cross connection and activation of components. Allows clients to shorten deployment times.

Reduce complexity - Self service, standardization and automation simplify use and minimize errors

X86

“Manage From” Environment

“Manage To” Environment

IBM Service Delivery Manager Management Server

Monitoring• Automatic monitoring of

provisioned environment

Usage and Accounting • Metering and accounting for cloud services• Enable integration to billing systems

Flexible deploy to virtual environments• VMWare, KVM, Xen, PowerVM, zVM

:IBM Power Systems oror

Virtual Machine Images

Virtual Machine Images

Virtual Machine

Virtual Machine

Virtual Machine

Automated Provisioning of Services

A pre-integrated software stack, deployed as a set of virtual images, that automate IT service deployment and provide resource monitoring, cost management, and high availability of services in a cloud

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The core of the Service Management System for cloud computing

Orchestrates cloud operations Provides self-service, automated provisioning of

virtual systems Provides end users with direct access to cloud

computing resources Includes service catalog and pre-packaged

automation templates

Tivoli Service Automation Manager

Service Subscription

Service Delivery

Service Activation

Service Design

Service Operations

Benefits

Rapid time to value - quickly and accurately deploy services when and where they are needed

Decrease operational expenses –productivity increases and labor cost savings through automation and rapid provisioning

Benefits

Rapid time to value - quickly and accurately deploy services when and where they are needed

Decrease operational expenses –productivity increases and labor cost savings through automation and rapid provisioning

Orchestrates, manages and deploys the cloud

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IBM Tivoli Provisioning Manager


Common data center provisioning activities in support of change and release management processesDiscover and track data center resources to enable highly accurate server provisioning and software deploymentsFacilitate efforts to consistently follow your own policies and preferred configurations, in support of corporate and regulatory compliance effortsAutomatically provision software and configurations to Microsoft® Windows® servers and clients, as well as Linux® and UNIX® serversHelp optimize availability by maintaining configurations and managing changes to resources

Benefits

Reduce IT operational and capital expenditures

Reach a higher level of data center optimization and efficiency

Free repetitive labor intensive tasks and enable more business valued tasks

Reduce errors from manual activities

Benefits

Reduce IT operational and capital expenditures

Reach a higher level of data center optimization and efficiency

Free repetitive labor intensive tasks and enable more business valued tasks

Reduce errors from manual activities

Automate IT resource lifecycle management with an integrated solution

IBM Tivoli Development Labs to reap more than $2 million savings with release management initiative.

“By employing IBM IT Service Management software, we’ve been able to align our testing processes with business goals and significantly improve operational efficiency.”

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IBM CloudBurstA Breakthrough in Service Delivery for Data Center Workloads with a fully configured pre-integrated system

• For IT executives seeking a breakthrough in:• Delivery of service• Reduction in cost• Transformation of the data center into a

Dynamic Infrastructure

• A complete system that integrates the service management software system with servers, storage, and Quickstart services, and financing to quickly enable a private cloud

• “Fit for purpose” based on the architectures required by specific workloads

Hardware + Software + ServicesStarts at ~ $270k

Service Subscription

Service Delivery

Service Activation

Service Design

Service Operations

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Cloud Service Provider Platform (CSP2)

Carrier-grade service delivery platform in a few mouse clicks Deliver new services in days, not months Secure, multi-tenant,

carrier-grade service portal Scalability to millions of new

clients & services

Out-of-the box usage metering & accounting Onboard & launch new services in minutes 100’s of ISV applications ready-to-run Hybrid integration with partners via Cast Iron

Secure services High availability and

out-of-the-box monitoring Leverage existing infrastructure Open standards for integration

Deliver cloud services fast with the most advanced, intelligent, carrier-grade Integrated Service Management platform on the market

Packaged to leverage IBM Tivoli’s world class portfolio

CREATE

MANAGE

MONETIZE

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NEW Cloud Service Accelerator Program

• IBM Innovation Center (IIC) in Dallas, TX pre-tests and pre-integrates third party SaaS applications with CSP2 environment to create a rich and growing catalog of diverse, market-ready apps for CSP2 clients to market.

• Also available: robust new product catalog and order management capability designed for cloud services, which can include a self-service storefront and pre-developed business processes for integration with CSP2, as well asa complementary SaaS integration pack to facilitate integration of third party applications not in the Program.

Features/Business Value• Offers cloud service providers*/CSP2 clients a diverse

catalog of new SaaS apps able to be launched in 3 days.• Market-ready apps include: #1 Cloud ERP/Financials

suite, #1 ranked Security suite, as well as CRM, desktop, location-based services, VoIP and other applications.

• Program to have 30 apps enabled by year-end 2011.

Client Benefits• Enables rapid monetization of cloud investments • Instant access to a rich and growing portfolio of apps• Reduces cost and risk associated with launch of new

SaaS applications and services• Enhances competitive advantage and time to market

Learn more

IBM Cloud Service Accelerator ProgramReduces cost and risk for cloud service providers* seeking rapid launch of new apps/services

Creates dramatic time to market and competitive advantages for cloud service providers*

*Cloud service provider must have IBM’s Cloud Service Provider Platform (CSP2) deployed as their cloud services environment.

NEW Program Enables* SaaS Applications in 3 Days!

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Infrastructure SolutionsSystems and Storage


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Solution Edition for Cloud Computing

An infrastructure solution for cloud computing built on Tivoli & System z

The framework to migrate workloads for rapid adoption of cloud computing benefits

Creates… That delivers …

IBM Hardware

Phase 1: Create cloud computing use cases within the enterprise

Phase 2: Implement the service automation and management tooling to support cloud workloads

IBM Services

AutomationVisibility Control

Centralize, Virtualize, Simplify Phase 3: Educate the client on cloud

computing for on-going success and provide a sample workload

The solution components…

Learn more at: http://www.ibm.com/systems/z/solutions/editions/cloud/index.html

IBM System z Solution Edition for Cloud Computing

IBM Software

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IBM Proventia Virtualized Network Security Platform

Offering versions or additional details

Operates on both VMware Server and VMware ESX

Highlight Features of offering Ideal for enterprises that want to consolidate

servers by adopting virtual platforms without sacrificing security

Minimizes incremental hardware, administrative and operational costs associated with physical data center security products.

Eases security and compliance efforts with the same protection for virtual environments that you expect from traditional networks

Reduces the cost and complexity of securing cloud computing infrastructures

Fewer enforcement points & simplified security applications

Reduce number of security devices across the infrastructure

Delivers a modular protection engine and integrated, expanding network security solution for your traditional and virtual environments with network IPS, data security, Web application protection and network policy enforcement

World-class IBM ISS security for virtualized hardware and workloads

“The Virtual Intrusion Network Protection from IBM fits right into our cloud computing strategy and will be a great opportunity for our clients that wish to significantly improve the security of their environments.”

– Pat O’Day – CTO, Bluelock

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IBM Systems Director: Management

Virtualization– One console for all virtualization management– Physical and virtual discovery and monitoring

Energy– Electrical and thermal monitoring– Real-time and trend analysis reporting

Availability– Topology views for rapid drill-down– Server updates and administration

Combines management functions into a single virtualization management tool across platformsCombines management functions into a single

virtualization management tool across platforms

Automated provisioning of standardized virtual images enable you to reduce deployment times from days to hours and reduces deployment errors

Improved manageability by combining multiple virtual resources into one manageable entity

Automated virtual image mobility within the system pool for optimal utilization and resilience

Optimizes virtual assets within a system pool for performance, availability and energy use

IBM Systems Director with VMControl: Management with Automation

IBM Systems Director

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IBM® BladeCenter® Foundation for Cloud

Description: A pre-integrated, virtualized solution that allows businesses to rapidly deploy compute, network & storage capacity that is ready for cloud. Accelerate workload deployment via an easy to deploy, integrated offering

Key Features Customer BenefitsSingle priced, packaged, hardware, software, network & storage

Preloaded and integrated

• Streamlined purchase process • Single number to call for support

• Deployment time is cut from weeks to days• Reduces complexity and risk of human error

Built on BladeCenter with its best in class RAS and scalability

• Highly resilient infrastructure with no single point of failure versus HP and Cisco offerings

• Much greater bandwidth capability (important for VM mobility)

• Easy to expand to a cloud without rip and replace

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Highly available and virtualized IBM Systems

Industry-leading innovations.

Rapid ROI savings.

Simpler, more comprehensive management.

Higher degree of utilization.

Vir

tual

izat

ion

System x Power Systems System z Systems Storage

End-to-end virtualization in BladeCenter includes I/O, storage, memory, management, and services.

Manage a large numbers of physical and virtual servers with IBM Systems Director 6.1 and save up to 44% in administration costs.

Enjoy up to 118% better performance and up to 36% better performance-per-watt with IBM eX4 than equivalent HP and Dell servers.

iDataPlex™ 138% greater density in a standard rack.

PowerVM™ provides a rich set of virtualization capabilities that take advantage of POWER6 technology to drive higher utilization rates – 60% or higher.

Nearly 90% of Power Systems enterprise servers currently use PowerVM technology.

Industry’s leading virtualization capabilities featuring “shared everything” resources.

Run 10s or 100s of application instances on a single System z server.

Drive hardware utilization rates near continuously at 85%+.

Dynamically optimize resources according to business priorities.

SVC Storage Virtualization:

Virtualize storage across multi-vendor systems.

Increase utilization by more than 30%.

Save up to 50% in administration and management costs.

Massive scalability:

XIV Storage - Revolutionary grid-based, virtualized architecture.

Scale-out file Services - Store up to 512 billion files in a single NAS cluster

High availability across the infrastructure.

Avoiding the cost of downtime.

Ensuring access to critical applications.

Maintaining productivity of users. Ava

ilab

ility

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A virtualized mid-range storage system targeted at mid-sized companies to simplify file & block storage while reducing storage cost, growth and power usage. Complements virtualized server environments. Supports consolidated block- and file-oriented access to data. Provides an unmatched combination of performance, efficiency,

availability, advanced functions, ease-of-use, support for virtualizing and reusing existing storage

Highly scalable capacity never seen before in midrange disk systems.

What’s New (or New Enhancement)Unified storage capability: file and block storage in one system Integrated real-time compression function for file and block storageEnhanced Global Mirror function to reduce bandwidth costs2.5-inch high performance 15K RPM 300GB and high capacity 7.2K RPM 1TB and 3.5-inch 3TB drives

Features/Business Value• Reduce storage and DR configurations costs, growth, and power usage with enterprise class storage functionality• Innovative storage efficiency to simplify file and block storage environments, including real-time high-performance compression to reduce storage, power, and cooling for a wide range of workloads• Highly modular design & clustered systems enables “buy as you grow” acquisition to support growth in performance and capacity only as needed• External virtualization for asset reuse and easy migration• Innovative new user interface delivers breakthrough ease-of-use

IBM Storwize® V7000 UnifiedFor Midsized to large enterprise clients who need improved efficiency and reduced cost for their storage

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IBM zEnterprise™ Starter Edition for Cloud Extends Linux on System z into a highly available and secure private cloud

What’s New (or New Enhancement)– Extend existing Enterprise Linux Server (ELS) or Solution

Edition for Enterprise Linux (SEEL) with Tivoli Provisioning Manager (TPM) V7.2.0.2 and OMEGAMON XE (optional - for monitoring),

–STG Lab Services (Required until z/VM workflows are integrated into TPM product (3Q2011). Optional thereafter.).

Features/Business Value– Basic server image management and service level monitoring – Deployment of standardized server images specific to the

customer’s need –Highly automated and consistent

– Client Benefits

– Offering allows customer to set up a Cloud Infrastructure as a Service (IaaS) environment quickly

–Automate rapid server provisioning – Enhanced productivity– Provide server consistency – Improve time to value for new business services

–Most efficient platform for large-scale Linux consolidation– Thousands of virtualized systems on a single server– Simplifies administration and optimizes usage of HW

resources

Advanced automation and optional monitoring dramatically speeds new service provisioning, measured in minutes, and reduces datacenter

operations costs

Delivering the industries highest RAS most efficient virtualization to ensure multi-tenancy cloud deployments are

continuously available

Industries most secure platform (EAL 5) protecting customer and

corporate data in a shared cloud infrastructure

Instant Cloud capacity growth On-demand with a pay as you grow

model

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Development and Deployment

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IBM Rational Load Testing on the IBM Cloud

Define Large Load Tests in Rational Performance Tester

– Build a schedule of load tests to be applied to the application under tests

– Assign test to physical agents or virtual agents on the IBM Cloud

Rational Performance Tester Workbench automatically provisions virtual agents during the test

– Pay as you go for both agent infrastructure and licenses reduces costs

– Save time setting up test platform– Makes it affordable to try large scale testing

IBM Rational Performance Tester IBM SmartCloud Enterprise

WAS

DB2

Applications Under Test

RPT Agents Load Generation

Testers

RPT Workbench

For more information: http://www.ibm.com/rational/cloud

Reduce the cost of performing load tests for large scale workloads

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IBM Deployment Planning and Automation for Integrated Service ManagementAn Integrated Solution

• Plan composite application deployments using organizational standards– Reduce time and errors– Improve communication

• Automate infrastructure provisioning, middleware configuration, and application installation – Repeatedly setup standardized

environments– Remove costly manual errors– Reduce provisioning times

• Govern and application artifacts, standards, and deployed resources– Adhere to organizational standards

Plan

AutomateGovern

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Workload Deployer V3Simply Deploy and Manage On-Premise Clouds

Efficiently deploy and manage new, innovative applications and services in a private cloud

Pre-optimized for high performance and scalability with pre-configured workload patterns for ease of use

Manage a shared application environment in a physically secure hardware appliance

New in Workload Deployer V3:

– Ability to construct integrated workload patterns based on IBM middleware

– Time-saving IBM Workload Deployer Pattern for Web Applications enables end-to-end management of web applications

– Added support for Red Hat Enterprise Linux in z/VM environments

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IBM Web Application Service for CloudIBM Web Application Pattern

Reduce web application deployment and infrastructure

configuration errors by leveraging a pre-built web application pattern

Workload patterns are full stacks of IBM software tailored for a particular purpose. This tailoring is done with a focused goal in mind: reduce the total cost of ownership (TCO) for many categories of applications. The Web Application Pattern provides a set of capabilities that are central to the management of web applications.

What’s New (or New Enhancement)

- Renamed to apply to broader set of IBM solutions in addition to IBM Workload Deployer

- Extends/Captures support for Red Hat and AIX base images for “black box image support”

- Includes WAS v8

Features/Business Value

•- Reduce errors by reusing consistent, proven patterns for middleware deployment•- Improve time-to-value with turn-key solutions and pattern-based middleware to enable faster delivery of new, innovative applications

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1) WebSphere CloudBurst Appliance (hardware)

3) User can access WebSphere Application Server Hypervisor Edition

Servers (Virtual Image)

1) User requests WebSphere

Application Server Hypervisor Edition Environment to be

dispensed

2) WAS HV (Virtual Image-software)

WebSphere Clouds: 2 products

2) CloudBurst dispenses WebSphere

Application Server Hypervisor Edition

Servers into a set of other machines

The WebSphere CloudBurst appliance dispenses these virtual images into a private cloud

Operating System

WebSphere Application

Server

Customization/ Connection function

IHS

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WebSphere Virtual Enterprise

Services and Highlights• Improves application performance and response times to meet SLAs through policy-based workload management• Increases application availability and resiliency by proactively detecting and correcting application server problems• Performs application upgrades without interruption, enabling multiple application versions to run in production at the same time• Increases flexibility and agility to quickly supply capacity for new applications or services

Benefits

Reduces operational and energy costs by increasing utilization of hardware and the leading application servers, including Apache, Tomcat, JBoss, BEA WebLogic, PHP and the IBM WebSphere family.

Benefits

Reduces operational and energy costs by increasing utilization of hardware and the leading application servers, including Apache, Tomcat, JBoss, BEA WebLogic, PHP and the IBM WebSphere family.

Provides application infrastructure virtualization capabilities that lower costs required to create, manage, and run enterprise applications and an SOA environment.

•Hardware cost savings of 25 to 40 %• Energy cost savings of 25 to 40 %• Administrative operational cost savings of 35 to 55 % • Planned maintenance cost savings of 45 to 55 %• Reduction in unplanned outages of up to 98 % and achieving 99.999-percent uptime

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WebSphere Cast Iron – Virtual Appliance

Services and Highlights Connect Cloud and on-premise applications in days. Provide pre-configured integration solutions Use “no coding" approach to solve the entire lifecycle of integration needs. Can be deployed three different ways without sacrificing any functionality: - IBM Cast Iron Cloud, a multi-tenant Integration-as-a- Service cloud offering - WebSphere DataPower Cast Iron Appliance - WebSphere Cast Iron Hypervisor Edition virtual appliance

Benefits• Ease-of-use. Intuitive interface requires minimal training. Integration projects should be able to be completed without requiring specialist resources or writing custom code.• Low IT impact. The solution provide completely self-contained services. • Easy to change. Customizations, workflows and preferences are performed through configuration, not coding.

Benefits• Ease-of-use. Intuitive interface requires minimal training. Integration projects should be able to be completed without requiring specialist resources or writing custom code.• Low IT impact. The solution provide completely self-contained services. • Easy to change. Customizations, workflows and preferences are performed through configuration, not coding.

Complete Cloud Integration Platform for Connecting Cloud & Enterprise

Templates (TIPs)Templates (TIPs)

Rapid Simple

TCO

WebsphereCast Iron

Custom Code

Flexible

Multi-tenantIBM Cast Iron Cloud

Physical appliances(IBM)

Virtual appliances(VMware)

CloudApplications

CloudApplications

On-premiseApplications

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DB2 in a Private Cloud - In Your Data Center

Private Cloud

Cloud O/S Linux (x86, x64) AIX (Power System) zLinux (System Z)

Cloud O/S Linux (x86, x64) AIX (Power System) zLinux (System Z)

108

IBM Transactional Database Pattern

IBM Data Mart Pattern

Two new offerings:•optimized for the most common database workloads.

Proven performance• Based on DB2

IBM Workload Deployer

Low Cost• minimal DBA overhead and flexible, efficient Cloud resource utilization results in a very low cost environment

Integrated Offering

• part of an integrated IBM turn-key private cloud solution• includes the entire stack needed to deploy applications in the Cloud

IBM Transactional Database PatternIBM Data Mart Pattern

Fast deployment • ready for instant use on the IBM Workload Deployer

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Implementation Services


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IBM Smart Business Development and Test Cloud

• Creates a more efficient test environment that improves productivity and reduces costs

• Includes an operating system, middleware, storage, network and virtual images, along with pre-integrated set of services, from planning through implementation

• Clients can leverage their existing systems or IBM’s new CloudBurst

Test Environments In the Cloud

A secure, private cloud environment clients can use to test applications before sending them to production

Customer Benefits:Reduce IT labor cost by 50% +

- reduce labor for configuration, operations, management and monitoring of the test environment

75% + Capital utilization improvement; Significant license cost reduction

Reduce Test Provisioning cycle times from weeks to minutes

Reduce risk and improve Quality- eliminate 30% + of all defects that come from faulty configurations.

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IBM Smart Business Desktop

Services and HighlightsDesktop Virtualization delivered through flexible cloud computing modelsStreamlined desktop infrastructure for easier end-user provisioning, management and supportComprehensive IBM virtualization services, ranging from assessment through hosting, to free your IT resources to focus on other projects

Cloud based virtual desktops, enabling PCs, thin clients and other devices to access applications and data through a centrally managed computing environment.

Savings up to 40% with reduced operational costs, power costs, security

costs, user administration costs, and increased end-user productivity.

Benefits Simplifies hardware and software installation and

configuration Anywhere, anytime internet access for mobile users

Alleviates issues with hardware and critical data theft Ability to share HW resources across multiple users Improved end user productivity with reduced impact

from desktop failure

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IBM Smart Business Storage CloudHelps reduce costs and improve performance with a scalable storage-virtualization solution

OverviewFeatures: State-of-the-art storage solution using high-

performance, scalable, clustered network attached storage (NAS) nodes

Functionality-rich private storage cloud service allows high-performance, cost-effective handling of all file sizes and formats

Full range of data protection capabilities, including advanced snapshot mirroring and replication for high availability

Why IBM?

Self-contained, highly scalable and cost-effective service product with flexible deployment and support options

IBM support services that are fully managed and hosted and an asset ownership option by IBM on behalf of the customer

Improved total cost of ownership related to enterprise storage, including:

• Exceptional scalability in throughput and capacity

• Dynamic Information Lifecycle Management

• Multi tier storage support, including tape media

• Rich set of services including management, hosting and expert services in data migration & performance tuning

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IBM Implementation Services for System x and Power

Services Features

Fixed prices fixed scope or custom, IBM has the project skills, processes and methodologies to deploy it right the first time accelerating time to value of your cloud.

Services and Highlights Implementation Services for VMware:

Implementation of VMware Server or ESX builds the foundation of your cloud. Includes Implementation of the virtual servers, configuration, testing and skills transfer.

Implementation Services for IBM Systems Director: This service is enables you to automate the monitoring and management of your virtual servers.

Implementation Services for Systems Director EE: This service is designed to be implemented as the “monitor and management” component of the cloud.

Implementation Services for VM Control V2.2 EE: Define, organize and maintain libraries of individual ‘golden master’ virtual workloads and system pools of their respective cloud environment.

Reduce the risk of building your cloud Industry proven practices to reduce the risk of deployment

Scalable services to meet your project needs

Flexible delivery options to match your project budget

Product specialist that understand advanced HW designs to maximize cloud performance

Installing the core components of your cloud

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