11Paris, June 11th 2010

Ensemble, libérons vos énergies

Une campagne publicitaire 100% sur le net

22

Summary

1. Capgemini

2. The Communication Goals

3. 2009 Campaign Results

4. The Communication Strategy

5. 2010 first Results

33

A strong Group (2009 full year)

Operating margin: €595 million

Operating profit: €333 million

Profit for the period: €178 million

Net cash: €1,269 million

Revenue 2009: €8,371 million

Revenue by discipline Revenue by industry

OutsourcingServices

Local ProfessionalServices

ConsultingServices

TechnologyServices

40.0%

6.7%

36.4%

16.9%13.0%

6.9%8.0%

28.1%

27.5%

16.5%

Energy, Utilities & Chemicals

Financial Services

Other

Public Sector

Telecom, Media& Entertainment

Manufacturing,Retail & Distribution

3

44

The Communication Goals

Be the first Company who choose a 100% online ad

strategy

1. Adapted to our targets2. Intimacy3. Content4. Open

55

The Communication Goals

Brand Awareness and Stature

building

Guarantee brand exposure on the key

markets

Traffic and Contacts

Generation

Generate qualified traffic to Capgemini sites

Support the Business

Priority on exposure for Global Service Lines (GSL)

SearchVideo CPC

MobilePre-roll

Event and video display

66

2009 Campaign results

A significant exposure on major websites in our key markets successfully installed the creative codes

In H2 alone, 391 millions of ad impressions, with more than 60% delivered in “event” formats

A high and growing engagement, measured by clicks on banners (Click-through Rate - CTR)

More than 1 million clicks, an average of 0,2% CTR, with peaks at 2% on events formats

77

EmailingSocial networks

Vertical BtoB sitesToo niche contents

MobileVideo CPC Business

NetworkWhite Papers

Online learnings from previous campaigns

VideoPre-roll

Event formats IT websites

Interactive bannersNews sites for event

Multiple waves of 2 weeks ≠ set of creative

Search

+ -

Test

Several sets of video creative

Event formats

Mobile

Pre-roll

88 8

Learnings for H1 2010

Home page exclusivities presence with standout formats have proven their efficiency

Pre-roll format : the best click rate

• 2009 Average CTR: 0.69% - Pre-roll 10’s worked better than video 30’s

Do not buy any homepage exclusivity without developing any specific standout creative

99 9

Sites selection

Based on 2009 learnings & rankings

USA UK Germany FranceNetherlandsPAN Spain

1010

Event formats The event formats have again

proved their efficiency in terms of

CTR and traffic generation

50% of the campaign clicks have been recorded on the event formats.

• About 85 000 clicks

Best results viewed on Financial and Stock websites:

• Onvista: 0.95% CTR

• Boursorama: 0.81% CTR

1111

First results for France

Event * Impressions: 8 702 540Clicks: 30 317Clicks rate: 0.35%* Including L’Equipe

Display CPMImpressions: 7 707 169Clicks:9 395Clicks rate: 0.12%

SearchImpressions: 212 896Clicks:4 509Clicks rate: 2.12%

• BFM is recording the highestCTR (0.69%) thanks to the pre-roll format

• Financial and IT websites are working the best in terms of CTR

• Event formats are boosting the clicks generation.

1212

Activities on Capgemini Sites

30.000+ activities recorded

300+ different pages consulted (all countries)

• Top 10 of the most consulted pages

52 downloaded documents in a week

• 47 success stories and 5 Thought Leadership

Origin of the consulted pages

Home 12 928 Application Lifecycle Services 5 214 Business Information 2 610 Elevate 1 685 Infostructure Transformation 1 575 Overview 1 084 Publications 944 Business Information 701 Success Stories 457 Search 328

1313

SEM – Evolution of results vs 2009

The performance metrics

• CTR : + 25% in 2010

• CPC : - 0,35€ in 2010

2 main reasons for this positive trend : Benefit from the optimization and work done in 2009

Brand keywords represent a higher share of the overall results due to the lower budget in 2010

1414 14

Rugby H Cup

• 935 381 ad impressions vs 530 000 booked.

• Delivery rate: 176%

• 7 550 clicks recorded

• 0.81% CTR

Good opportunity with a moderate investment to increase brand awareness on an enlarged target visiting a sport website for leisure.